When engaging in a complex industry like of digital marketing, misconceptions will always be out and about waiting for people to fall to their traps—especially those who don’t know any better.
Effective UX (User Experience) implementation and SEO (Search Engine Optimization) services are two inseparable entities that you need to focus on when planning your digital marketing strategy. Since we’re on the topic, you should know that the two of them are riddled with myths and misconceptions that you might still be believing until now and—worse—are ready to implement.
Since UX is definitely a much more fitting candidate as the precursor to the entire fare than SEO, we will be focusing on debunking long-believed myths about it that might be badly hurting your SEO chances.
Learn more to be ready before you sign up for UX and SEO services by reading below!
Myth #1: UX design is only at the first step
For many, UX design is the first major hurdle that they have to get through. Once the structure of the site, the usability of the features, and the content are integrated then UX design is over and will take care of itself.
This is what many people get wrong.
UX design actually goes on until the end. Well, seeing as there is no end with the marketing and maintenance of a site, it’s safe to say that it needs to be worked on until the time you decided to stop altogether.
People’s needs and wants are changing, so enhancing or even refurbishing your entire UX design from time to time is essential. UX design is like the pouch that holds all of the elements in your site together and without constantly monitoring, testing, and adjusting it, your overall Google ranking factor, and especially your site’s SEO, will suffer.
Myth #2: UX and UI are the same things
Many might have been confused about the difference between UX and UI (User Interface)and we can’t blame you as their distinctions are really baffling to single out. To make it easier to understand, UX is the usability and the overall promising service given by the site whereas UI is how interfaces (the facades of the system that users connect with) look and function. UX is more technical and UI is more in terms of the visuals.
UI is under UX but its importance isn’t of any less as it deepens the reach of UX by making the site visit more stimulating.
Myth #3: People already know UX design
This is one big misconception that a lot of businessmen—and even UX designers—seemto miss. People,though always expecting for a stunning experience online, are not really actively searching for a site with great UX design.
Most of the time they are just drawn into your site due to SEO and the fact that Google is ranking you because of notable UX design.
User experience should come second but also come first if that makes any sense. It should come when they least expect it and should provide unpretentious services for an organic experience.
This fact also indicates one thing: you shouldn’t alienate your users by implementing a too complicated design. Of course, web users can learn easily but assimilate too much complexity to your UX design and they might be turned off. Always remember to guide them through your site but also give them a little challenge to add some flavor.
UX also needs also need to be diverse across your site, the same method can’t be applied to another landing page. Variety is key for a grand experience that users can get.
Myth #4: Any UX specialist can build great UX design
Any UX designer can claim that they can create remarkable UX design for your site but their final product is still dependent on their skills, understanding of your proposed website, and nature of your business. It’s easy to be entranced by the title and the past experiences of a UX specialist but you should be very practical about this matter.
To guarantee the hiring of a UX specialist that will give you the UX design you are looking for, check their portfolio and interview them thoroughly. Make sure the other sites that they have designed align to your business and have factors that are ideal to the products of services that you are featuring.
Since we’ve already established the existence of UI, you should also know that there are UX designers that can also be UI designers and UX designers who have no knowledge of UI and vice versa. Nonetheless, you should find a UX designer and a UI designer that knows how to tap into human emotions and are equipped to inject emotional value to their outputs. UX and UI only about structure and visuals is only one myth that are affecting designers.
Myth #5: UX is expensive
Yes, UX can be expensive—but only when you let it be. There are a lot of businesses that bow out from UX design due to the costs that can run but, as we’ve said, it’s only costly when you think it that way. You are going to spend a lot of time and resources, yes, but know that a competent UX design will not only bring ROIs (Return on investments) but will also give you a peace of mind that whatever happens, you are offering a great website to anyone who happens to stumble at your site. This is one form of organic marketing that you should take advantage of even if the delicious results seem to be far off.
In conclusion
UX is more than a milestone to achieve: it actually is one of the factors that encompasses the whole digital marketing scheme! It supplements SEO by giving it an avenue to shine organically and powerfully.
If you’re ready to take on UX, you should know that there are pitfalls that you should avoid that others didn’t have the luxury to do so. Knowing the false beliefs of the field will help you navigate your way towards successful SEO.
Chris Mcdonald has been the lead news writer at complete connection. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. Chris is also an author of tech blog Area19delegate. He likes spending his time with family, studying martial arts and plucking fat bass guitar strings.