Embracing Freebies and Bonuses – A Case Study from Online Poker
Caption: Special offers are essential for online businesses.
Before the days of the internet, independent businesses weren’t as compelled to offer free things to their customers because the competition wasn’t nearly as fierce as it is today. But in the online world, where consumers are faced with a multitude of options for every industry, businesses need to have a wide range of lucrative promotions as a way to get one over on their rivals. Looking at a case study of 888poker, a site that has to compete in the highly saturated world of online poker, there is a lot to be learnt from the types of freebies and bonuses it chooses to provide.
Freebies and bonuses online – in which industries are they most prevalent?
Caption: Part of many online shops’ success comes down to their offers.
Amazon is one of the most successful stories of the internet era, and has achieved notoriety because of its constant innovations. Its founder, Jeff Bezos, is the richest person on the planet with a net worth of $108.6 billion, and has reached this status because he seems to have an innate grasp of what consumers need. There are various aspects that make Amazon so successful, but the fact that it provides frequent promotion codes and sales to its users has helped it beat other options in its sector.
It should come as no surprise, then, that the retail sector has become a hotbed for offers and promotions. Online shopping sites have to constantly provide discounts, buy-one-get-one-free promotions, and loyalty schemes in order to attract and keep customers. If they don’t do this, they will easily lose the customer to one of their many rivals.
The gambling industry is another online setting awash with promotions. There are thousands of places to play casino games and place bets online, giving players an overwhelming amount of choice. When the base concept of every site is so similar, why should a player choose one site over another? In this industry, offers are a crucial way to bring in players. For this reason, most online gambling sites can be found to offer deposit match bonuses for players when they first join. In order to keep them from thereon, they sometimes have VIP programmes.
Whenever an industry becomes saturated, the need for businesses within that sector to offer promotions becomes stronger. An up-and-coming industry in which freebies are becoming more prevalent is the food delivery sector. Food delivery apps in Canada reached a record level in 2019 and are expected to expand even more in the next few years. To get an edge on the competition, these services have to provide discount codes and freebies.
Case study – 888poker
Since the online poker boom of nearly twenty years ago, the number of poker sites has increased massively each year. But while there may be an abundance of places to play, there are only a few giants of the industry which are known by all players. 888poker is one of the sites that have managed to climb to the top, and it attracts millions of players from all over the world. One of the ways that it has managed to achieve this has been by providing some of the best freebies and bonuses.
The main thing that 888poker realized is that there is no “one size fits all” method for promotions. Something that sounds like a great deal for one player, may not be of interest to someone else. This is why the popular poker site chooses to provide a vast range of offers and promotions: it means most players will be able to find something that suits them.
Some of the main poker promotions on offer at 888poker include cash bonuses and no deposit bonuses which give players free playing money to use on the tables. They can be used on any of the games, from Texas Hold’em to Omaha. This can be beneficial because it gives players a chance to win something without having to stake any money of their own. The sign-up offer is quite lucrative and gives players the chance to claim a bonus of up to $400. This is a 100 percent deposit match which starts from $10 and goes up to $200.
In addition to the poker offers, 888poker has a number of ways to attract players to its other games. For example, Sunday FUNday and Jackpot Manic Monday both give players a chance to take a break from the poker tables and try some of the casino games on offer. The important thing to note here, is that there are numerous different promotions for certain days of the week and times of the month. This keeps players coming back to see what’s available.
How can you learn from this example?
From the case study, it is clear that promotions can be used to serve two big issues for a business that is trying to get customers in an overloaded industry. They can be used to attract customers initially, and they can be used to keep them coming regularly.
No matter what industry your business is in, if you can give your customers something free upon signing up you may be able to get one over on your rivals. Netflix and Amazon Prime, for example, give users a free month of their service to test it out before buying. You may not be able to afford to offer this much as a small business, but there are other options. For example, a food delivery company could give customers their first meal for free or at a 50 percent discount.
To make sure customers return, you could choose to provide random promotions that change from month to month. Another idea would be a loyalty scheme that gives them the chance to accumulate points that they can spend on products later.
Freebies and promotions have become an essential aspect of online business, and all companies need to consider what they are able to offer. By giving away some things for free, you can stand to make a lot more money in the long run.https://www.completeconnection.ca/embracing-freebies-and-bonuses-a-case-study-from-online-poker/Business