Digital marketing plays an important role in the brand-building process. Of late, all big and small companies seem to bank on digital strategy as a part of an overall marketing plan. To simplify the basics, branding is all about creating a unique identity that customers can understand and relate to. An appropriate digital strategy helps in the process. It focuses on all the elements that help boost business growth in the form of leads and sales.
The success of a brand also depends on the approvals of the huge netizens, which are your prospective customers. This expansion to digital is chiefly because the audience is online and content communication through social media is most effective. To ensure a strong digital presence, you need to re-evaluate the existing branding and marketing strategies.
How Will You Evaluate Your Brand’s Digital Marketing Presence?
To evaluate your brand’s digital marketing presence, focus on these aspects:
Website and SEO
With 3.5 million Google Searches processed every day, there is no need to explain why you need to be on the search list. We all run for the easiest go-to-solution of “Googling” whenever anything pops our mind. SEO (Search Engine Optimization) will enable your website to rank high than your competitors. Keyword targeting helps you reach the right audience, contributing to brand awareness. With technological advancements, search engine algorithms have now become smarter and much more user focused.
Social Media
Fairly to say, every individual is connected through social media. People invest their energy where they get their data. Social media is now one of the most powerful tools through which you can influence customer’s decisions in no time.
Social media ads incorporate all the elements that drive traffic. They understand the fact that the customer is the king. Social media begins with exploring the best channels because that is where the crowd invests their time. Also, it incorporates the sharing feature, targeted towards boosting brand awareness.
Notably, an ideal social media marketing strategy must include marketing and relationship building. Utilize the channel to share content that is valuable to your audience and adapt to the new industry trends to stay in the running.
Content Marketing
Content marketing is incredibly significant when it comes to boosting a brand’s digital presence. It is a marketing strategy of delivering highly valuable and relevant information for a target audience online. Brand communication becomes way more easier through good content that connects to your audience. SEO through keyword targeting is possible when you optimize your website content with keywords that will help you rank.
Content promoting allows you to reach the users with information that they require to identify your product. Through this, you accomplish the first step of brand awareness and use it to gain trust, so that the customers may give it a second thought while settling on a buying choice.
Video Marketing
While YouTube has a fan base hard to beat, other social media channels are trying to stand out using videos to promote and market products or services. The magic of proper video marketing lies in the fact that it can increase brand engagement on various digital and social channels. People love watching videos. Informative content is always preferred over reading content, which is time-consuming. Video marketing is therefore the next big thing when it comes to fortifying a brand’s marketing presence digitally.
PPC
PPC helps in brand awareness faster than SEO. It’s not only faster, with the right techniques PPC will help your brand reach a specific audience. Based on factors like search behavior, demographics, etc. a specific goal becomes easier to reach. PPC is all about showing up in paid results of a search engine. This has distinctive results as you are paying for the top spot.
Now, if you have it all running it’s time to check out the area which is driving the maximum lead or traffic to your business. Once you are done with the tracking, you will be able to easily identify the vertical that requires more focus, probably expert guidance.
Get a Clear Idea of the Digital Sales Funnel
This funnel is the buyer’s journey. The journey from which they transform from a stranger to a customer. This funnel when tracked closely with proper digital marketing tools will help you achieve your marketing goals sooner and better.
Here are some of the stages that are targeted through the funnel. Once you are accustomed to these stages, you will know where you are losing or gaining a customer.
- Awareness
Make the audience aware of your presence as a brand. Place yourselves in a way that will make you visible. Social media and website rankings are two ways you can do it.
- Interest
Who are you in the crowd? There is so much traffic in the digital space getting a spot, and holding it for long is difficult. Make people interested in your brand. Set yourself as unique, stating how you are different and better than your competitors.
- Engagement
At this stage, the primary focus is on building a solid relationship with the customer. Both big and small brands bank on positive customer engagement. A successful brand engagement creates an emotional bond with the brand and a feeling of belonging. Let people talk with you. Let people talk about you. Encourage people to get in touch with you through various contests or games. Of late, contests and giveaways have become the most sorted after strategies to boost customer engagement.
- Action
In the final stage, ensure that there is a proper call-to-action message on your site. This encourages customers to take the next step or perform an action. For some brands, this might be a call at your store, a sale of your product, or the engagement rate. A clear and compelling call to action can be profitable to you as well as the customer.
To conclude it can be said that marketing is all about showing the world your best and let them know you are the right choice for them. Reach us anytime, and we will help you build a successful brand using the right digital marketing strategies.
Sunny Kumar is an independent writer who works for a Digital Marketing Agency. His out-of-the-box writing has helped numerous businesses to grow rapidly in the market. It is his passion and love for writing that helped him become a proficient writer no matter the niche.