eSports is gaining traction throughout the world and shows no signs of stopping. The growth comes in part due to the increasing global awareness of the industry, but technology also factors into the sector’s dominance. How will future technological advancements help eSports continue to grow in the future?
Virtual Reality and eSports
The eSports industry could continue to see rapid growth, according to Matthew McCauley, who helps run Misfits Gaming. He believes augmented and virtual reality will be important for the future growth of competitive gaming. Despite achieving $1 billion in commercial value, McCauley suggests that innovation is key to the exponential growth of the industry and to prevent it from lagging behind. The main benefit of using AR or VR technology would be to improve the user’s experience both when playing and watching eSports.
McCauley goes on to suggest that VR tech should be cheaper so that more people are inclined to purchase it, which would help the proliferation of its technology within the industry. Positioning eSports as the way to connect with growing technologies could help to gain new audiences, too. For example, Pokémon Go attained so much popularity because it was an accessible way for people to try out augmented reality technology. At the time, being able to see Pokemon in real life resonated with smartphone users across the globe. The merging of the digital world with their own hadn’t been done in such a way before.
Creating Greater Engagement
The next step for eSports will be to use existing digital technologies to increase engagement from those who aren’t yet as familiar with the industry. Through Twitch and social media, as well as betting platforms, people are realizing that the industry is as valid and viable as traditional sports or gaming. As current eSports betting options show, spectators can bet on a range of games – from Dota 2 to League of Legends, Counter-Strike: Global Offensive, and StarCraft2 – as well as watch major tournaments. Considering eSports in the same vein as traditional sports lends greater validity to the industry and leads to meaningful engagement.
Treating eSports the same as traditional sports in this way helps add further gravitas to the industry and normalizes it for those in the mainstream yet to engage. Unlike traditional sports, eSports is all about participation. Twitch streams are popular because spectators feel ownership for their favored players’ victories and social media allows them to communicate almost as equals. Digital methods of communication mean that eSports is accessible to as many people as possible.
As opportunities for live streaming grow, more people will be likely to engage in professional gaming. With plenty of big names in eSports moving towards the mainstream, people who previously wrote off the concept may give it a second thought. Sites such as Twitch help almost anyone begin streaming and playing eSports and some have gone on to play professionally.
The sum of money that can be earned through playing for professional teams may also be a factor in greater engagement. Stars such as Topias “Topson” Taavitsainen and Sébastien “Ceb” Debs earned at least $3 million each, showing that playing games can be a legitimate career. Effectively, there is little stopping people from following in their footsteps if they believe they possess the skills, so live streaming technology could proliferate the growth of the industry by connecting it to the mainstream.
eSports will likely continue to grow and will use technology to not only aid the growth, but to ensure the industry remains relevant and constantly evolving. Finding ways of creating greater engagement, using live streaming, and VR technology could all contribute to the continued success of the eSports industry.
Chris Mcdonald has been the lead news writer at complete connection. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. Chris is also an author of tech blog Area19delegate. He likes spending his time with family, studying martial arts and plucking fat bass guitar strings.