Link Building Strategies for a Gaming Blog

Developing a blog can be just as frustrating as it is fun but there is one thing in common, no matter what niche a blog is in: you want people to read your blog. Maybe you are developing a commercial blog meant to bring in an income and maybe it’s a blog about your passion, gaming. For whatever reason you are building the blog the important thing is getting visitors to your website so they can read your content. The best way to do that is with a variety of effective link building strategies.

1. SEO Is the Foundation

No matter how many link building strategies you use, SEO will always be the foundation because links are meant to be picked up by the search engines. The whole purpose of link building is to research the most searched for and competitive keywords within your niche. For example, if you have a blog on casino gaming then you might use a search term like casinos online USA. This would be something often searched for within the United States if someone was looking for an online casino for gaming.

2. Know Your Audience

When it comes to link building, it is vital for you to know your audience. Those search terms mentioned above will be based on what gamers are searching for. This means that you really need to take the time to know the audience you will be catering to. Are you going to be blogging to gamers who want tips for playing Casino Royale types of games or will your audience be those looking for introductory offers at those casinos mentioned above? Once you know your audience, you can begin analyzing the best key words and phrases to use within your link building strategies.

3. The Key to Backlinks

A backlink is simply a link within content that links ‘back’ to your gaming blog. The subject of backlinks could take entire volumes to delve into but the ‘key’ to backlinks is to choose the sites where they are to be posted carefully. Always try to stay close to your niche and try to post links on sites that rank highly. Google is more apt to crawl those sites because they have reached a level of authority and your content, once accepted and posted, will also be ranked based on how and where you’ve posted it.

4. Don’t Forget About Mobile Searches

One final word on link building strategies is that you must remember your mobile audience. More people search from sites on mobile devices than on PCs and that’s why Google ranks mobile searches highly. Also, as an aside here, make sure your blog is developed with a responsive theme so that it can be viewed well on mobile screens. By using link building strategies for a mobile audience, you will gain a much higher rank than to ignore that segment of gamers. Bear in mind that gamers often play mobile as well, so remember to build mobile links as well.

These are just some of the key points for strategizing a link building campaign but once you know the fundamentals, the traffic will start coming in. To sum it up, the first key is to understand Google and the second key is to understand your audience. From there the rest comes easy.

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