It is extremely difficult to predict the future of the online betting industry. However, by analyzing Internet trends and customer behavior, gaming experts can foresee some tendencies that will have a great impact on the online betting industry and its development. Thus, the prestigious print publication iGaming Business has prepared an overview of top sports betting trends that you can use to boost traffic to your web resource and increase revenue.

Nowadays, there are many tactics targeted toward making users stay on the betting platform longer as well as increasing customer flow. Apart from offering a top-notch betting software solution from Betinvest — the top leader of betting solutions with 20 years of experience, it is important to check what experts from the gaming sector say. The following recommendations will allow you to adjust your approach to the sports live broadcasts and provide more opportunities to players ready to bet.

Industry

Plan Your Actions

According to Cisco technical firm, 80% of all Internet traffic will be focused on video content due to increased consumer interest and ease of information perception. Some well-known betting providers are already offering gambling users the sports broadcast, for example, broadcasts of greyhound racing alternating them with virtual races. Each session lasts for several minutes, so the one doesn’t have to spend lots of time on it, which had a great effect on increasing the number of bets made.

What does it mean to you? Based on the above, you should always strive to offer the client something new, more original. Find a feature that your competitors do not have, keep an eye on the development of innovations. For instance, with the help of Betinvest, you can get cutting-edge in-house products like Sportsbook, Data Feed, Virtual Gaming, and surprise your customers with new, up-to-date technologies. Your goal is to realize all the desires of the consumer — act while others are thinking.

Remove the Registration Process

Taking into account the success of betting sites that do not require registration, it is obvious that this format is much more convenient, safer, and faster for players. The websites without a registration form will soon become commonplace in the betting industry. What does it mean for your business? The presence of a registration form on the site eliminates some potential customers. Opting out of it will significantly expand your user audience. Use this feature for increasing traffic.

Consider Banning and “Outside” Bets

Imagine that you are browsing the Internet, reading the news about your favorite football team and see an offer to bet on today’s match. You place a bet by just clicking on the banner (without visiting a betting site) and transfer money through a payment system that is convenient for you. If your team wins, you go to the online bookmaker and transfer money directly to your bank account.

Banning

It is difficult to imagine a more comfortable way to make a sports bet since there is no need to register an account or even leave the website you were originally on. The application of these modern innovations is very significant: it will allow Internet users to buy a pair of shoes directly from an advertising banner or avid music lovers to purchase tickets for a music concert quickly. Such an approach will affect not only the betting process but many other business processes in the future.

What does it mean to you? By following the approach of “outside” bets will give you a great opportunity not only to attract new bettors but also to increase the number of bets.

The New Future is Coming

Of course, the development and popularity of betting depend on the interest of users. The ability to watch matches of your favorite teams over the Internet without leaving your home is attracting more and more people. The Internet makes it possible to track the events of any tournament or match. All those who want to develop their business should talk to their customers, catch the effective trends, and make customer needs/dreams come true. Only in this way, it is possible to win customer trust, loyalty, and popularity.

Chris McdonaldTechnology
It is extremely difficult to predict the future of the online betting industry. However, by analyzing Internet trends and customer behavior, gaming experts can foresee some tendencies that will have a great impact on the online betting industry and its development. Thus, the prestigious print publication iGaming Business has...