What is Keyword Stuffing and Why is it So Bad?

What is Keyword Stuffing

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Content management professionals are continually wrestling with the almighty Google algorithm. It is perhaps the most mysterious blueprint of all; nobody seems to know exactly what Google crawlers are searching for, yet we are fed breadcrumbs to help us find the way to Google’s search engine enlightenment. Foremost among the search engine optimization tools available to content writers and SEO consultants are keywords. As the name suggests, these words have relevance in Google search queries all over the Internet.

Keywords vary in importance, with less significant keywords generating loose correlations with content that is being created. High correlation and high importance keywords come at a premium. One can only imagine the competition for content that is sought out with keywords like, ‘NBA finals’, ‘bestSuper Bowl ads’, ‘President Biden’, ‘Champions League’ or even ‘How To Play Live Blackjack’. The point being, the more sought out the keywords, the more difficult it is to get your content to come upon a search engine result with those specific keywords.

This begs the question: How do you rank highly with keywords if established websites are already cannibalizing all those keywords? The answer is obtuse. It’s what is known as an overall content management strategy. This encompasses every discipline related to providing world-class website content that Google crawlers, Yahoo crawlers, and other search engine crawlers are likely to find. It is difficult, if not near-impossible in the short term to displace entities that occupy the first page of search engine result rankings on Google. However, algorithms are dynamic entities that are continually scouring content for quality, relevance, and fit.

Create an Extraordinary Campaign & Reap the Rewards on Google

From time to time, the Google dons will release updates about the search engine’s functionality. They might request a specific format for content on the Internet, including descriptive meta titles, meta descriptions, keywords, table of contents, minimum word count, and unique content. It is said that there is nothing new under the sun, and that may well be true. However, there are many different angles to approach topics.

Google is morphing into an AI-based entity that is slowly but surely understanding search queries based on intent rather than the words that are input into a search box. The complexity of these functions requires teams of content management experts working alongside search engine optimization professionals, search engine marketing professionals, website designers, web developers, ASO experts, paid and organic search experts alike. The glut of information in cyberspace is near impossible to process for any single individual.

Today, experts are required to consult with one another for the greater good. This synergy is precisely what built the World Wide Web to begin with. With so many elements inextricably intertwined within the fabric of Google’s search engine, it can feel like you’re going down a rabbit hole into nowhere land. Without a strategic objective in mind, optimization efforts often fall flat. Costs can spiral out of control, particularly with the expensive paid marketing initiatives. Blog posts, website hosting, keyword targeting campaigns, social media marketing, and other options are expensive.

The Answer to the Question – Short & Sweet

This all comes full circle within the answer to the question: Why is keyword stuffing so bad? The very essence of Google’s algorithm is severely disrespected by content writers and SEO professionals when content writers blatantly attempt to stuff too many keywords into posts, articles, guides, videos, and the like. If it doesn’t look natural, because the keyword density is out of proportion. The content is simply not going to rank well. In fact, search engine algorithms will invariably demote content that is intentionally stuffed full of keywords. Your SEO scheme will fall flat. There was a time when keyword stuffing was thought to be the answer; but the sun quickly set on that harebrained scheme.

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