How Social Listening Protects Brands in a World of Instant Outrage
In the hyperconnected digital age, a backlash can be ignited by a single comment, post or tweet- in minutes. This is the era of instant outrage, when brand reputations can be made or destroyed in a single night. Social Listening has emerged as an essential protective layer in this volatile environment where companies are keen to safeguard their image, act swiftly, and remain in tandem with the mood of the […]
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