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(Source) A well-defined marketing strategy is crucial for small businesses to thrive in today’s competitive landscape. Small and medium-sized businesses often face special challenges when creating a marketing strategy, for them, even small mistakes can turn into significant losses. These blunders can stunt growth and reduce the company’s competitiveness in

E-commerce is considered the act of buying or selling a product or service over the internet. It incorporates every stage of the buying process online, including product discovery, customer service, payments, and data analytics. Focusing on the need to deliver a seamless and personalized shopping experience, digital commerce analytics has

The consumer goods sector is characterised by rapid change, making efficiency and adaptability crucial for success. As market needs shift, manufacturers are increasingly looking for innovative ways to optimise their production methods. A key development in this field is the introduction of collaborative robots, commonly referred to as cobots. These

Are you unable to manage customer interactions, or are you facing challenges to regulate sales processes? Or maybe you are failing at growing your business. I have you covered! The business world is competitive, and those companies that give a high degree of importance to the relationships built with customers