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Digital Marketing

Understanding the Shift Towards Story-Driven Video Content in Digital Marketing

What’s driving the biggest changes in marketing today? Story-Driven Video Content Marketing strategies continue to evolve with new technology and consumer trends. As younger generations enter the market – with high spending power – marketing has been shifting away from traditional, polished advertising to digital-first strategies that connect with young […]

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Business

Common Marketing Strategy Mistakes Small Businesses Make

(Source) A well-defined marketing strategy is crucial for small businesses to thrive in today’s competitive landscape. Small and medium-sized businesses often face special challenges when creating a marketing strategy, for them, even small mistakes can turn into significant losses. These blunders can stunt growth and reduce the company’s competitiveness in

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Business

Mastering E-commerce: How Digital Commerce Analytics Drives Business Growth  

E-commerce is considered the act of buying or selling a product or service over the internet. It incorporates every stage of the buying process online, including product discovery, customer service, payments, and data analytics. Focusing on the need to deliver a seamless and personalized shopping experience, digital commerce analytics has

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Business

Using Collaborative Robots for Efficient Product Assembly in Consumer Goods

The consumer goods sector is characterised by rapid change, making efficiency and adaptability crucial for success. As market needs shift, manufacturers are increasingly looking for innovative ways to optimise their production methods. A key development in this field is the introduction of collaborative robots, commonly referred to as cobots. These

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Digital Marketing, SEO

Website Promotion on Google: Boost Your Rankings in 2024

(Source) In today’s competitive digital landscape, website promotion on Google is essential for boosting visibility and traffic. Google is the most popular search network in the world (91+% this year). All other search networks – Bing, Yahoo, Baidu – account for less than 10% of the total search traffic, except

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