Most companies have SEO, they have paid ads, they keep track of conversions and sales, but often these things are handled independently. SEO is responsible for website visits, sales is responsible for success rate of ads and conversions, advertising is responsible for clicks. The problem starts when these separate departments
How Can SEO, Ads, and Sales Data Work Together? Read Post »
1. How Customer Reviews Influence Local SEO and Business Decisions Imagine you’re trying to find a nearby restaurant , clinic, or other service provider. You check and there are three businesses that seem pretty much similar, same general idea. One place has hundreds of positive reviews, another has just a
How Customer Reviews Influence Local SEO and Business Decisions Read Post »
Most business blogs do not have a traffic problem. They have a conversion problem. The posts rank, visitors arrive, they read for thirty seconds, and then they leave without calling, booking, or buying anything. I see this pattern constantly, both on client work and on my own blog. The writing
SEO Writing Tips for Business Blogs That Actually Convert Read Post »
Subscription fatigue gradually affects all agency founders and freelance developers via small, unnecessary costs. In the past, our company’s credit card statement included a dozen minor recurring charges which appeared entirely reasonable individually—such as ten dollars a month for a cloud JSON viewer, twelve dollars for an SVG optimizer, fifteen
Free Browser Tools That Replaced My Paid Web Development & SEO Toolkit Read Post »
Not every search is worth the same to a law firm. Someone typing “what is probate” is curious. Someone typing “estate lawyer near me open now” is ready to hire. Local SEO is how you get in front of that second person. It’s the work that helps your firm show
Local SEO for Law Firms: Winning High-Value Client Searches Read Post »
The field of SEO has seen much evolution within the last ten years. Back in those times, ranking high on the SERPs was the most important indicator of success in the world of SEO. Companies were investing lots of money and efforts in improving their keywords ranking with the idea
