Technology

How to Increase Engagement Rates on Your Website Using Video

Photo byJohn Schnobrich onUnsplash Using video in your digital marketing strategy has never been more important. Not only has video proven to increase traffic and conversions, but it’s also been shown to effectively build brand awareness and engagement. If you’re searching for a way to increase traffic and boost user engagement on your website, there’s …

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What Makes Your Email Marketing Campaigns Perform Better? 7-Factors

Did you know that email marketing has an average Return of Investment (ROI) of 4400%? That’s pretty impressive if we must say so ourselves. But just sending emails won’t guarantee you more conversions or high ROI. If it did, every brand that sent emails would be a roaring success. But, in reality, emails get sent …

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