Eric Gordon

Eric Gordon is an independent business development and marketing specialist for SMEs. Heloves sharing his insights and experience to assist business owners in growing theirrevenues. You can find Eric on Twitter @ericdavidgordon

Business, eCommerce

In Your Great E-Commerce Strategy Scheme, Where are the Millennials?

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Photo: Pexels.com As most years do, 2024’s economical status closed out with a serious bang. Due to the holiday rush, most businesses do very well during the final quarter of the year. However, in the 2024 holiday shopping craze, e-commerce sales were up far higher than in years past. According to studies conducted by researchers at Shopify, one of America’s leading e-commerce domains, e-commerce holiday trends have been steadily rising […]

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Technology

High-Tech Trends Adopted by Retailers

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Source: Pixabay.com From Customer Service 4.0 to Manufacturing 4.0, technological revolutions are occurring in almost every sector and industry and retail is no exception. Not only is technology improving the customer experience, but it is also helping the most savvy retailers simultaneously cut costs. It is helping smaller retailers be more competitive and larger retailers compete even in the smallest niche markets. In short, technology is leveling the playing field

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Business

Why B2B Brands Need a Personal Touch in Marketing

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Pixabay.com While we often think of a business as an object, entity or commodity that can be owned, that’s not actually what a business is. The building that houses a business can be owned; as can the machines or materials needed to accomplish the purpose of the business or even proprietary materials like a recipe or formula. None of these, however, fully encapsulate what a business really is. At heart,

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