Digital Marketing, SMO

Is Your Social Media Branding Strategy Too Politically Insensitive?

I hate politics as much as anyone. Unfortunately, as a marketer, I don’t have the luxury of ignoring it. Politics touches every aspect of our lives. It influences the minds of our customers, so we need to understand what factors affect them, including any social justice movements they are following. If you post something that is politically incorrect, you can cause serious problems for your brand, as this article shows. It […]

Is Your Social Media Branding Strategy Too Politically Insensitive? Read Post »