Michelle Deery

Michelle Deery writes and edits content for Heroic Search, an SEO agency based in Tulsa. Her work has been seen in publications such as Entrepreneur Magazine. She specializes in writing content about eCommerce and helps businesses increase their conversion rates.

Digital Marketing, Wordpress

How to Build the Perfect Homepage to Make a Lasting Impression

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We all know you shouldn’t judge a book by its cover. But as far as websites go, your homepage is your front cover and visitors will absolutely judge your business by what they see when they first land on it. You only have 10 seconds to leave a lasting impression, too. So your website needs to tell them what they’ll get out of your business within this time span. Thankfully, […]

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Technology

The User Journey: How to Increase User Engagement and Retention

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What exactly your user engagement looks like will depend on the product. A travel app is not likely to be used as often as a shopping account. As such, there’s no one single engagement metric that we take to be the golden standard for all products. However, engagement is nothing more than a user who is engaging with your product repeatedly. It’s what all businesses want. The more engaged a

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Digital Marketing

Cohort Analysis: How it Can Sky Rocket Your Ecommerce Conversions Rates

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When it comes to building and growing an online store, it’s not enough that you’ve got a highly original business idea and great products that some people want to buy. The key to growth and success is being able to crunch the data so that you’re always on top of what’s working and what isn’t, as well as how different customers react to different marketing strategies. A/B testing is one way of

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