Beacons are not the Only Way of Doing Proximity Marketing
Proximity marketing, also called hyperlocal marketing, is the subtle art of sending the right communication to the right person at the right time. This data driven marketing strategy sends targeted content to customers instantly on their smartphones, based on their real-time location, therefore creating a more personalized and enjoyable in-store experience. In the recent years, proximity or location-based marketing has taken a significant place in the retail business and in […]
Beacons are not the Only Way of Doing Proximity Marketing Read Post »