Rinku Chaudhary

Rinku Choudhary is a digital marketing
enthusiast and an avid YouTube viewer. He currently heads the Digital Marketing
department of Sinema Films- a video
production companies based in New York City. . He has 10+ years of
experience in social media and digital marketing.

Digital Marketing

Cause Marketing Video: A new way to engage people

By

Can you feed a child by burning a calorie? Can these two opposite global health concerns come together? But a viral video campaign run only on social media inspired 10 leading brands including Walmart and Coca Cola to pay for the calories burnt by users in Chile while the proceeds went to feed children. The non-charitable organization Burn To Give got 57,000 active users on its Instagram profile while feeding […]

Cause Marketing Video: A new way to engage people Read Post »

Technology

What makes people NOT skip YouTube ads?

By

Did you know that 59% millennials skip ads on YouTube? [Source] But dig deeper, and you realize why the ‘Skip Ad’ feature leads to better engagement. A report from Google and Ipsos says that ‘un-skipped’ ads on YouTube have  84% higher engagement than television. It’s far less contradictory than it sounds. When viewers do not skip ads, it means they have chosen to watch it, they want to pay attention.

What makes people NOT skip YouTube ads? Read Post »

Scroll to Top