Author name: Rinku Chaudhary

Rinku Choudhary is a digital marketing enthusiast and an avid YouTube viewer. He currently heads the Digital Marketing department of Sinema Films- a video production companies based in New York City. . He has 10+ years of experience in social media and digital marketing.

Cause Marketing Video: A new way to engage people

Leave a Comment / Digital Marketing / Rinku Chaudhary

Can you feed a child by burning a calorie? Can these two opposite global health concerns come together? But a viral video campaign run only on social media inspired 10 leading brands including Walmart and Coca Cola to pay for the calories burnt by users in Chile while the proceeds went to feed children. The […]

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What makes people NOT skip YouTube ads?

Leave a Comment / Technology / Rinku Chaudhary

Did you know that 59% millennials skip ads on YouTube? [Source] But dig deeper, and you realize why the ‘Skip Ad’ feature leads to better engagement. A report from Google and Ipsos says that ‘un-skipped’ ads on YouTube have 84% higher engagement than television. It’s far less contradictory than it sounds. When viewers do not

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