Yulia Beregovaya

2024 has turned out to be a real game-changer that hardly any retailer expected. The recent COVID-19 pandemic accelerated the previously dominating trends and highlighted the vulnerability of those players that relied on old-fashioned business patterns. The public life restrictions imposed by local and state authorities across the globe have also contributed to a drastic change in consumer behavior. In particular, buying online has become a new normal undermining the […]