How have your ongoing pay-per-click (PPC) campaigns been performing? Are you satisfied with the results or have they failed to meet the mark? Usually, the chances are high that there is room for improvement. However, some business owners don’t take full advantage of PPC. This can be a serious mistake. […]
The Top PPC Optimization Tips for E-Commerce Novices Read Post »
Today being active on Google means everything for your site. Especially when you are selling goods and services online, this could mean the world to you. Besides the organic Google ranking, you have to deal with an extreme network of Google Ads shown at the top of the page. That
How to Optimize Your Google Ads with no Hassle? Read Post »
Let’s face it; pay-per-click (PPC) advertising isn’t always a fan favorite in the office. Managing a Google Ads (formerly called AdWords) campaign can take a lot of work, and a lot of money, and like other marketing initiatives, there are never any guaranteed results. If you’re ever confused about
19 PPC Management & Resource Tools That Will Make You a Superhero Marketer Read Post »
Introduction Pay-Per-Click (PPC) is a web advertising structure, commonly associated with leading search engines like Google, Microsoft Advertising (formerly known as Bing), Amazon. Following the typical PPC model, an advertiser is liable to pay the publisher against each ad click that can be a search engine, a website owner or
Have you ever liked a post on Facebook, double-tapped a photo on Instagram, or clicked on a Google search result that so happens to be an ad? This only goes to show how far online marketing and online ads have gone—they’re becoming more and more targeted, timely, and, most importantly,
Ultimate Guide to the Best PPC Ad Formats Read Post »
Google Ads is an advertising system invented and run by Google which allow business establishments to display their promotional and marketing advertisements in the Google network to various online users. Businesses can build up an advertising budget and pay for clicks only. This system mainly center around the utilization of
Google Adwords For the Growth of Your Business Read Post »
If you own a small business or a digital marketer, you must have seen people talking on “SEO VS PPC”. Some digital marketers keep chanting “PPC” and SEO guys keep shouting, “it’s all about SEO, baby”. Before going into this trendy debate, let’s find out what SEO and PPC are
SEO VS PPC-Which One Is More Beneficial For Your Website’s Status? Read Post »
In digital marketing, you need to be versatile with your strategies to become successful. Taking advantage of multiple online platforms is one way to maximize your business potentials and grow your network reach. If done effectively, you can improve your online presence in no time. Today, we will discuss how
5 Effective Tips on Integrating your SEO and PPC Campaigns Read Post »
As a small business owner, familiarizing yourself with Google AdWords and its features can not only allow you to get the most value out of every dollar in your marketing campaign but also make you realize that there is a ton of data you didn’t know about that could be
5 Useful Google AdWords Features You May Not Know About Read Post »
There is no denying the untold but understood fact that advertising and marketing is the channel that helps you get places. But, it is also equally true that planned and strategic content takes the cake at all times. As much as the medium of advertising is important, it is equally
Get your PPC Strategy Right Read Post »