19 PPC Management & Resource Tools That Will Make You a Superhero Marketer

Let’s face it; pay-per-click (PPC) advertising isn’t always a fan favorite in the office. Managing a Google Ads (formerly called AdWords) campaign can take a lot of work, and a lot of money, and like other marketing initiatives, there are never any guaranteed results.   If you’re ever confused about a feature in Google Ads, … Read more

Pay-Per-Click (PPC) Advertising – 10 Factors to Consider Before Signing Up With a PPC Management Firm & Legal Contract (2024 Edition)

Introduction Pay-Per-Click (PPC) is a web advertising structure, commonly associated with leading search engines like Google, Microsoft Advertising (formerly known as Bing), Amazon. Following the typical PPC model, an advertiser is liable to pay the publisher against each ad click that can be a search engine, a website owner or even multiple website networks. Advertisers … Read more

Google Adwords For the Growth of Your Business

Google Ads is an advertising system invented and run by Google which allow business establishments to display their promotional and marketing advertisements in the Google network to various online users. Businesses can build up an advertising budget and pay for clicks only. This system mainly center around the utilization of keywords. Advertisers can design and … Read more

SEO VS PPC-Which One Is More Beneficial For Your Website’s Status?

If you own a small business or a digital marketer, you must have seen people talking on “SEO VS PPC”. Some digital marketers keep chanting “PPC” and SEO guys keep shouting, “it’s all about SEO, baby”. Before going into this trendy debate, let’s find out what SEO and PPC are all about. SEO and PPC … Read more

5 Effective Tips on Integrating your SEO and PPC Campaigns

In digital marketing, you need to be versatile with your strategies to become successful. Taking advantage of multiple online platforms is one way to maximize your business potentials and grow your network reach. If done effectively, you can improve your online presence in no time. Today, we will discuss how you can integrate your SEO … Read more

Get your PPC Strategy Right

There is no denying the untold but understood fact that advertising and marketing is the channel that helps you get places. But, it is also equally true that planned and strategic content takes the cake at all times. As much as the medium of advertising is important, it is equally important to concentrate on the … Read more