Every day we come across numerous new trends and learn new terms that have recently entered the market. A trend that is popular today and is appreciated by the customers may become obsolete next week when a new trend is launched in the market.
The new thing has its own set of new features while overcoming the pitfalls of the existing trends, so new trends usually overrule the industry with the launch of new trends and functionalities in the industry.
Rapid Evolution of Logo Design Trends
Whenever we discuss the design industry, the logo trends keep on evolving since the customer’s demands and expectations are growing every day. The reason being, the business logo acts as the brand ambassador of your business that draws the attention of your customers right away and convinces them to avail of your services. Investing in a logo and finalizing the logo design becomes a very critical decision for entrepreneurs, which accompanies a lot of thoughts, plans, and master plans so as to come up with a suitable and appealing business logo.
Moreover, in order to stay ahead of the competitors and meet the industry standards, it becomes essential for every designer and business owners to stay informed about the logo design trends and implement them right away and grab the customer’s attention.
In this post, we are going to explore all the popular logo design trends that have gained the spotlight in 2023 and are expected to remain in the design industry for a long time. So, without wasting any further time, let’s get started and learn the hottest logo design trends of 2023.
Hottest Logo Design Trends of 2023
Animated Cartoon Logos
Another trend we can expect this year is the cartoon logos that accompanies optimism, fun, and cheerful mood in order to attract the audience towards your business. And cartoon logos will not be ordinary logos but animated ones that grab the customer’s attention right away. The animation will improve the fun element of the illustration over a friendly and entertaining approach.
Logo illustrations with thick outlining are a popular trend as of 2023, which looks perfect in small and big sizes. Moreover, flat cartoon style and doodle cartoon style are other animated cartoon logos that will gain traction in the coming and are expected to stay in the long run.
In the previous years, ultra-chic minimalist logos gained wide adoption and popularity amongst businesses and designers. But, with time, we are now here to experience update to this boring minimalism. We can expect more modern and playful minimalist designs that minimize its subject to simply the visual essence and even minimalist logos are easy to adapt with diverse mediums and backgrounds.
So, in 2023, we’ll see numerous logo designers navigating more ways to playfully interpret the minimalist style for catering to the unique industry needs.
The trend of gradient logos is going to gain momentum this year, which will enable designers to transform ordinary logos into complex visual interpretations. Using a single color to multiple nuances of the same color will turn the logo into an enthralling and a dynamic logo. And the popular one is the multicolor gradients recently that combine vivid and bright colors with building mesmerizing palettes.
In other cases, designers love working on analogous gradients where they stick to one color scheme so as to keep the logo simple and deliver the brand idea to the audience clearly. Analogous gradients in logos enable designers to make use of varying nuances of the same color so as to make it look more appealing and engaging while ensuring the business idea is conveyed clearly to the target audience.
3D and isometric logos that replicate the 3D effect are going to gain a lot of attention in 2023 and a preferable option amongst the designers. The notable benefit of going for 3D logos is that they create more depth. Integrating it with various trendy looks like outlining, gradients, bright colors, there is a lot we can expect out of isometric logos this year.
Animated black and white logos
Black and white is one thing that never gets outdated and has been trending since its evolution. And when we discuss about black and white logos, they will never go out of trend and no other trends can ever overrule black and white logos.
Black and white logos are always simple, classy, and go with all sorts of designs. In the majority of the cases, black and white logos turn out to be more powerful and appealing as compared to the other colored logos. So, animated black and white logos are going to remain in the design industry and gain customer’s appreciation.
Bold & Big Fonts
In today’s competitive world, it becomes necessary to come up with a logo that can draw the customer’s attention right away towards your brand. And the effective way to do this is to go with bold and big fonts in your logo design process.
Having bold and big fonts in the logo will be clearly visible and will help the customers memorize your brand in the long run. So, you get a competitive edge over others while grabbing the attention of potential customers.
Making use of metallics like silver and gold in the business logo indicates high class and sophistication. The metallic effect is going to be a great hit in 2023 in logomarks and logotypes. Integrating metals and engraving build a feel of custom tailoring and exclusiveness.
Making use of semi-transparent elements is trending right now and it is expected to remain in the design industry for a long time.
The Semi-transparency technique in logos will not only look cool but are a prominent part of building trust amongst the customers. Businesses globally are already finding this trend impressive to implement in their business, while others are welcoming this latest trend.
Recently, the paintbrush effect combined with various colors is trending when we talk about the preferences of artistic designers. This year, we can expect the fans of the digital paintbrush are going to multiply this year and will be amongst the popular logo design trends of 2023. And the colors of the paintbrush will be very bright.
Multi-layered color integrates a futuristic feel with a pared-down minimalist style that is well-known amongst the majority of the logos. Under this technique, bold colors are combined in numerous ways that draw customer’s attention and a wide range of colors signify the wider scope of a brand.
So, multi-layered colors are other trending techniques that will impact the design industry in 2023 and beyond that as well.
Logotypes are another trend that will gain attention in 2023, which ensures that there is no need for an image in a logo. Custom made fonts for logos have been a preferable choice for designers and business owners lately. Logotypes are going to leave a great impact on the logo design trends that grabs the customer audience easily.
Color Channel Effect
Working on color channel effect is trending in the design industry for a few months and it is expected that logo designs with innovative color channel effects to be a popular trend in 2023. Typographies with color channel effects in different contrasting colors will definitely grab the customer’s attention.
Using Empty/Negative Space
Making use of the empty or the negative space of design is a great strategy that is actually utilized by very few designers. In 2023, the usage of negative space is becoming mainstream and designers are showcasing their expertise and creativity while making use of negative space.
Working on negative space ensures the enhancement of the entire logo and this trend is expected to remain in the design industry for a long time.
Picture Window Typography
One of the preferable styles amongst designers is using text as a window for showcasing the pictures from behind. It is one of the trending practices, which is a combination of typography, picture window effect, and negative spacing.
The texts which are the primary content are converted into negative spaces and the images which were in the front usually will now peep from the behind of the negative space. This unique trend of picture window typography will receive wide adoption in this year and the coming time ahead.
Low Poly Design
This year, we won’t only hear about geometrical shapes but will also see the low poly design in 2023 with its 3D feels.
Poly designs are not a new concept in the design industry and they are going to stay with the same level of popularity and appreciation in the design industry in the coming time also. It is expected that they’ll pair with the bright color duo-tone, which will give it a great modern look.
Double Exposure Graphics
In the previous years, double exposure graphics were considered as something very exclusive and didn’t make use of this technique in their designing process. However, with more industry exposure and advancement in the design industry, designers are now realizing the true potential of double exposure graphics. It is gaining the attention of business owners, designers, and customers as well.
So, in recent times, designers are stepping forward towards implementing double exposure graphics, which is basically an old and fabulous style of designing.
Broken Letter Typography
Broken letter typography gained the spotlight in the year 2017 and became popular in no time. With the rapid adoption, it is sure that the designers aren’t going to bid farewell to the broken letter typography in the coming time and it is going to be a buzzword in the design industry.
As it remained a great logo design technique back in 2023, it is expected to gain the same level of appreciation and popularity in 2023 as well.
Paper Cutting Illustration
Inspired from the idea of traditional paper cutting art, paper cutting illustration is amongst the most popular trends that have a great future not only in 2023 but also beyond that.
The trend has gained rapid adoption and appreciation by designers and business owners and it is depicted that many business logos will look like paper cutting art in 2023. This trend is getting more attention and popularity around the businesses that make stuff for kids.
Maintaining symmetry throughout the logo design process is the first thing that every designer is taught. Agree? Well, it’s not a bad idea at all, but symmetry confines the creativity of the designers and makes them feel limited while showcasing their skills to the audience.
In that case, designers are thinking out of the box to try asymmetric design to impress the customers. And the good news is that asymmetric design is gaining popularity and people are simply loving asymmetric designs. So, breaking the rules of symmetry design and moving to asymmetric designs is going to be the new trend we’ll experience in 2023.
In this digital world, a new trend is introduced every moment in the industry while outdating the existing trends. This helps in offering a rich user experience while meeting the industry demands and standards. And out of all the popular trends of the logo design industry, we have already discussed the most popular trends above.
For entrepreneurs and designers, it becomes essential to be aware of all sorts of logo branding design trends and other trends that are being practiced in the design industry. This will help you execute the trends in your business before your rivals do that and further acquire wider customer engagement.
So, once you have more customers and heavy traffic on your website/app, you can definitely expect a maximized level of conversion rates and business growth. You must keep yourself updated about the latest trends in the market by building a strong network, learn from social media platforms, magazines, and other online platforms so that you stay up to date about what is currently happening in the design industry.
Jessy James, a Content Crafter at UIUXDen, UI UX Design Company. Being an avid blogger she enjoys sharing her thoughts through words. When she is not working, she enjoys travel adventures and reading literary masterpieces.