There isn’t anything more challenging or exciting than to start your own business. After all, who wouldn’t want to launch something totally new and unique? However, while it’s such a fulfilling experience, it can be quite overwhelming as well. It’s a great responsibility to take in, and it requires a lot of preparation and the […]
Different Strategies of Digital Marketing for Any Startup Read More »
Modern entrepreneurs have reached the level of global celebrities and their brands are in the limelight of media attention. Small businesses, on the other hand, face a big challenge: how to escape obscurity and make a name for themselves. Well, fostering a positive corporate image is a long and slow process. There are numerous avenues
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While it may seem that brand recognition and brand awareness are, more or less, the same thing, there is a huge discrepancy between these two terms. In fact, the difference between them might be enough to make or break your business. Brand recognition is, simply put, the ability of people to recognize your brand upon
Brand Recognition vs. Brand Awareness Read More »