Is there a relationship between brand success and the marketing budget? Maybe, but it’s not as strong as you might think. Some of our favorite brands, from Microsoft to GoPro, had humble beginnings, while Tropicana’s $35M rebrand saw a… 20% drop in sales. However, a strong brand is worth investing […]
From Shoestring to Success: How to Build a Brand on a Budget Read Post »
Food is at the heart of both the social and cultural identities of every community. Consider for a moment what Japan’s culture would be without sushi, what Italy would be without pizza, and what Mexico would be without tacos. These cultures have different foods that would make them unrecognizable if
Having Trouble Making The First Step? Here’s Some Tips for Starting a Food Brand in 2025 Read Post »
Today we’d be answering one of the most pressing questions of entrepreneurs who’re starting their business. And the question usually is, “How do I come up with a great business name that’s clever and memorable without needing my tagline to tell my customers what my business is all about.” Well,
How to Find the Perfect Name for Your Business in 2025 Read Post »