Alex Borzo

Content marketing answers an audience’s questions while it also builds trust. In other words, it’s a “soft sale” tool instead of a stomping ground for product pitches. At the same time, content for ecommerce brands has to be strategically tied to products somehow, or it turns into a dead end for well-intentioned marketing. Helpful content is what customers want, too, with 80% of consumers preferring to engage with brand content […]