Brian Mechem

Brian Mechem is COO and Co-Founder of Grin, a software solution for companies who run influencer marketing programs. Grin's software powers some of the best influencer programs in the world, providing insights on ROI and adding efficiency to the influencer marketing process.

Digital Marketing, Social Media

Instagram Vs YouTube Influencer – Whom Should You Choose For Your Brand?

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Many brands are using Instagram and YouTube for their influencer marketing campaigns. Both of these are effective visual platforms to promote your brand. Instagram has 1 billion and YouTube has 1.9 billion monthly active users. Both platforms have a huge potential to help you increase sales, generate traffic, and tap into new markets. But not all brands can afford to launch campaigns on both platforms at the same time. So, […]

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Digital Marketing

4 Low-Cost Ideas to Promote Your Business on Social Media

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With smartphones and the internet being more accessible, more people are using social media. As of 2017, 71% of netizens were using social media platforms. Social media is one of the best channels for connecting with people regardless of their location. So it gives them an online channel for socializing. It also enables brands to reach out to their followers and share informative content about their businesses. This helps them

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Digital Marketing

What is the ROI of Influencer Marketing?

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Influencer marketing is the buzzword that all marketers are talking about. It has helped big brands, as well as small-scale businesses, reach new heights. Wondering why everyone is lining up to work with influencers? That’s because it gives great ROI. According to a study, influencer marketing could give 11 times more ROI than banner ads. And that is only based on revenue. But there are other factors that can help

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Digital Marketing, SEO

How Influencer Marketing Can Amplify Your Content Marketing Strategy

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You may be hearing a lot about influencer marketing lately. You are probably well aware of who influencers are, and how much power they wield in the digital space. Influencers impact the opinions and decisions of other people through their quality content and influential personalities. They are experts in their fields and enjoy authority and respect among a large number of followers. You can find influencers from all walks of

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