Many brands are using Instagram and YouTube for their influencer marketing campaigns. Both of these are effective visual platforms to promote your brand. Instagram has 1 billion and YouTube has 1.9 billion monthly active users.
Both platforms have a huge potential to help you increase sales, generate traffic, and tap into new markets. But not all brands can afford to launch campaigns on both platforms at the same time.
So, if you have to choose one social platform for your brand, which one will you select?
It’s hard to pick because what’s best for your brand may vary according to your campaign goals. So, here are some advantages of using YouTube and Instagram to help you decide on the most suitable social platform for your brand.
Advantages of Instagram
Over the last few years, Instagram has grown tremendously. That’s because the social platform is predominantly a visual one so it appeals to the masses. It lets you post attractive images of your products and get the attention of your target audience.
In addition to posting images, you can also leverage other Instagram features like Instagram Stories, videos, and live broadcasts. When you leverage these Instagram features, your posts will look less promotional and sales-y.
You can leverage these marketing techniques to increase traffic to your website and drive more sales. It will also help you to establish and build relationships with your target audience.
These Instagram features will also help you raise brand awareness and expand your reach. Instagram is popular among Gen Z and millennials. So, you can use the platform’s features creatively to reach out to millennials and Gen Z.
Industries like fashion, beauty, lifestyle, etc. are some of the most popular niches leveraging Instagram for influencer marketing.
Example of Instagram Influencer Marketing
Betsey Johnson teamed up with influencers on Mother’s Day to promote her brand. She collaborated with some famous Instagram fashion bloggers such as Tricia and Ashley. The influencers spoke about their favorite Betsey Johnson products that they would like to give their mothers.
Image Source – Instagram
Advantages of YouTube
Do you want to promote your products through a detailed video? If so, then YouTube is the best social media platform for your brand. You can create videos explaining the features of your products or services.
You can also create YouTube unboxing videos or product tutorial videos. This will help you generate high-quality traffic to your website, especially if an influencer is doing the promotion. It will also help you boost your engagement rate. When done correctly, these videos can help you win the trust of your target audience.
YouTube recently introduced YouTube Stories. YouTube channels with more than 10K subscribers can leverage this new feature. The YouTube Story will last for 7 days. So, you can work with influencers to create short and quick YouTube Stories to get the attention of your target audience.
Industries like tourism, travel, technology, and gaming are some of the most popular niches leveraging YouTube for influencer marketing.
Example of YouTube Influencer Marketing
Marques Brownlee is a tech geek with 8.5 million subscribers on his YouTube channel. He creates unboxing videos and reviews all sorts of new gadgets and technology.
Samsung collaborated with him and asked him to do an unboxing video of their latest product – the Samsung Galaxy Fold mobile. The video was viewed by more than 11 million people.
Image Source – YouTube
You can check the infovriangraphic below to learn more about the differences between Instagram and YouTube influencers.
Brian Mechem is COO and Co-Founder of Grin, a software solution for companies who run influencer marketing programs. Grin’s software powers some of the best influencer programs in the world, providing insights on ROI and adding efficiency to the influencer marketing process.