Che Kohler

Photo by Kaleidico on Unsplash As a digital marketer, I’m continually looking at website data and evaluating it for ways of improving channel performance and get users to various sites. Paid advertising channel marketers have been using data to improve their efforts, be it changing: Copy Call to actions Graphics Bidding options Ad Formats Audience targeting and more. Paid media marketers have a wealth of data at their fingertips that […]