Author name: Chris Mcdonald

Chris Mcdonald has been the lead news writer at complete connection. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. Chris is also an author of tech blog Area19delegate. He likes spending his time with family, studying martial arts and plucking fat bass guitar strings.

Digital Marketing

Your CRM Has the Data—So Why Aren’t You Using It in Your LinkedIn Campaigns?

The Disconnect Between Data and Action You’ve got a CRM packed with contact data, firmographics, deal stages, and engagement history. It’s a goldmine—at least in theory. But when it comes time to launch LinkedIn campaigns, many marketing teams go back to square one. They build audiences based on job titles

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Business

The Ultimate Guide to Timing Your Basement Renovation in Toronto’s Climate

Toronto’s volatile climate from -20°C winters to humid summers directly impacts basement renovation success. With 35% of Toronto homes built before 1960 and basement moisture issues affecting 1 in 3 properties, strategic timing prevents costly mistakes. This guide analyzes seasonal pros/cons using 2025 pricing data and contractor insights. Why Toronto’s

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Technology

3D Understanding: The Power of Immersive Data for Decision-Making

Image: https://pixabay.com/illustrations/ai-generated-augmented-reality-8445846/ What is 3D Understanding? 3D understanding goes far beyond presenting a shiny model on display that rotates on screen. It involves perceiving and interpreting spatial information in its original three-dimensional setting. It is about understanding the relationships and interdependencies between objects as they exist in the real world.

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Digital Marketing

How can you Develop an Off-Page SEO Strategy Designed Both to Attract and Convert Visitors?

Image Source What is off page SEO? In your digital marketing efforts, Search Engine Optimization (SEO) serves a critical function in attracting website visitors. While on-page SEO deals with optimizing your website’s keywords, meta tags, and content, off-page SEO deals with activities that happen outside your website. Off-page SEO encompasses

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Business

How AI and Automation Are Shaping the Future of B2B eCommerce

With the emergence of Artificial Intelligence (AI) and automation, there is a paradigm shift in the way the B2B eCommerce industry operates. AI and automation optimize business operations and improve customer experience. Advanced technologies drive efficiency and productivity by streamlining Complex transactions Manual processes Lengthy sales cycles The use of

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