Stuck in rut, a huge number of marketers still rely on spreadsheets and other legacy tools when dealing with customer data. Though a standalone tool and old school CRM practice may sound good initially, they have their own demerits and loopholes. Any growing business cannot run its key processes using spreadsheets and legacy tool alone, […]
Author name: Anwar Shaikh
Anwar Shaikh writes about enterprise technology (ERP) and marketing software such CRM software. A writer at heart and a Digital Marketing Manager, Anwar writes for Sage Software Solutions Pvt. Ltd., a leading provider of cost-effective CRM software to small and mid-sized businesses in India.