The Psychology of Color When Branding Your Business
Whether people are aware of it or not, the psychology of color impacts how they perceive a brand or business. On an unconscious level the colors of a brand’s marketing materials, from logos to text to backgrounds, convey messages to those who view them. Often times, businesses will want to rebrand themselves to modernize their overall look and feel, or to connect with a new audience. Likewise, when a brand […]
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