Michelle O'Riordan

Michelle is the Marketing Associate at Design Wizard. She spent four years studying Media Studies in Dublin Institute of Technology before completing her Master's Degree in Marketing and Management in University College Cork. She’s delighted to work with such an exciting design software company and is eager to help Design Wizard continue to grow. Michelle is a dog lover. She enjoys going on hikes with her four-legged friend, travelling and going to the cinema (mainly for the treats).

Business, Digital Marketing

The Psychology of Color When Branding Your Business

By Michelle O'Riordan / Business, Digital Marketing

Whether people are aware of it or not, the psychology of color impacts how they perceive a brand or business. On an unconscious level the colors of a brand’s marketing materials, from logos to text to backgrounds, convey messages to those who view them. Often times, businesses will want to

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