Due to its very nature of the alteration, it’s quite understandable to do mistakes in digital marketing.
Overlooking the latest updates and trends are detrimental to one’s campaigns.
It’s also, an additional drawback to being not able to compensate for the lost time in mistakes. Thus it’s quite handy to know the area of problems well ahead.
Since it’s a new year new start, one can revamp old strategies to enjoy the amazing benefits are on offer.
Before formulating those roadmaps you must get away without committing listed mistakes.
As a leading name in digital marketing company in Ahmedabad we advise you the following.
1. Not defining smart goals & KPIs
Whenever one starts off in a digital marketing campaign, the first thing comes to the mind is how many channels we gonna tap.
What should be our budget like. whether a content developer is needed or not.A PPC manager required to be hired or not and many such.
But hang on, you are missing a trick here.
Regardless of the fact that whether you are a team or a lone warrior, as you kick start your campaign, you must define smart goals first along with defining corresponding weekly KPIs.
For instance, say you wanna enhance your website traffic by 20% in the quarter, the weakly KPIs would be bounce rate, page views, and newcomers.
That is what actually you need to start tracking and initiating at first place.
This is something a grass root level activity which should be done well before budget planning & other strategy forming.
Many marketers don’t have a track of strong goals & corresponding weekly KPIS. what KPIs do is, it doesn’t let u swerve away from your path and keep you in the right direction.
2. Overlooking buyer’s persona
Many people used to brag about their understanding of buyer’s persona. but, they hardly know that there are loopholes in their understanding.
It’s not only restricted to name, gender, designation, location & industry. its way deeper than that.
I know some marketers, who have in-depth personal information about people, the funny part is they hardly know to such extent about their family.
They often miss out on who their prospects are in personal life. what people talks like their lifestyle, challenges, income and so on.
The more aspects you cover the more perfectly you can tailor your message.
3. Taking social media as a publishing platform
Several digital marketers, startups & entrepreneurs used to execute their social media campaign punctually. there is hardly any mishaps from their side.
is that all??
Perhaps not, I tell you what, only 10% of their efforts should be used in content development and posting.
Rest big chunk should go towards engagement with people. don’t forget it’s not a sort of publishing platform, rather a community.
The hefty amount of traffic on social sites is not with intent, but with an interest. thus it’s up to you to stir interest.
In order to exploit its potential one must require solid engagement.to get it well, you must treat it as community.
Some people used to discriminate against multiple social media.
For example, B2B personals, if you are developing an app or website related to the medical field with your target audience is doctors.
Your prospect might keep different names on the different social media platform, which should be taken into account before ignoring one platform altogether.
4. Underestimating the power of videos
I should think twice or I don’t even have to mention that people likes watching videos more than reading posts or texts
Its no brainer. videos are the most powerful form and most sought after media in comparison to others.
A well-crafted article in spite of working doggedly behind that gets lesser engagement than the video developed with the same efforts.
One technical reason behind this success is that video algorithms of Facebook, LinkedIn, and related platforms are still naive.
They want people to exploit these platforms and leverage the advantage it offers.
Other than this, it’s quite apparent that visibility videos offers are immatchable.
With the inception of rankbrain algorithm, these platforms have started to promote videos ever than before.
Man with a start-up or enterpunership refrain from making videos, wandering that it incurs high costs.
They should be known that simple videos are also as effective as those 3d & animation stuffs. which one can make at almost zero cost.
Every business have those subject matter experts, just a little motivation is needed to get things started.
5. Not optimizing with perfect keywords
Lots of startups with selling services gets attracted to high competition keywords.
It’s already a filled up space. those big cats ranking on the first page have exhausted the chance of using common, high competition keywords.
No matter what efforts you put behind or till what far u put, you never gonna outrank those competitors with high competition keywords.
Since you have just started your journey, your low DA, PA will hamper your way.
Picking up low competition keywords upfront is the right way forward. it might take up to as long as one year to rank.
But, henceforth you will have an additional advantage of getting ranked with high competition keywords too.
As Google has seen your site thoroughly, it will help you do so.
For instance, if you are a digital marketing company and trying to rank with such rotten keyword as “best digital marketing company”, you will fall straight on your head.
Rather doing so with low competition keyword such as “digital a marketing company in Ahmedabad” will do.
Relevance is not the only thing that matters, tilting keyword a bit will help you go a long way.
6. Not mapping content to purchase funnel
Many a developer creates content out of nowhere, recklessly. what they need is to separate those content into categories i.e- top funnel, mid-funnel, and bottom funnel content.
Often the content developers are busiest guys among them all as they are contacted frequently from different departments for various purposes.
So, as a content developer, you need to understand the intent for which content needed, say marketing, prospecting or for the one who is intending to buy from you.
Understanding the purpose & creating different channels, sections that relates to various points of the funnel will help you save precious time & efforts.
7. Staying outdated
As you’ve already known, the digital marketing world is ever changing. something which was there in practice is no longer as effective.
To stay in the game, you need to upgrade yourself with the ongoing trends. for that, you need to plan a strategy for yourself.
Say you are in a startup or a digital marketing manager, due to risk involved, you can’t apply your formulated strategy on mainstream products.
Instead, you can try your hand on blog or channel of yours, as you have liberty over there you can execute those strategies and learn simultaneously.
You might not be aware of the methodology of rankbrain algorithm of Google or way to leverage voice algorithm for SEO. such lapses on your knowledge side can fail your campaigns.
So staying updated with the latest trends is need of an hour.
Now that you’ve known those probable mistakes, you will be able to avoid them and get the improved ROI on those sheer efforts you’ve been putting through.
It’s absolutely fine to commit mistakes, even biggest of the brands haven’t been able to get away from those.
With proper knowledge and intellect, your digital marketing can be better than that of your rivals.
varun is currently working as Digital Marketing specialist with reputed Digital Marketing Company in India. He has a great passion for digital marketing because of which he help small and medium-sized businesses improve their online presence and grow their revenue by formulating effective digital marketing strategies for them.