Whether people are aware of it or not, the psychology of color impacts how they perceive a brand or business. On an unconscious level the colors of a brand’s marketing materials, from logos to text to backgrounds, convey messages to those who view them. Often times, businesses will want to rebrand themselves to modernize their […]
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In the last 40 years, Dove has grown from being a product to a personal care brand. It has been able to build loyalty among its customers and has stood apart from hundreds of other personal care products. What has made it possible and what can other brands learn from Dove’s marketing campaigns? Let’s dive
What can Brands learn from Dove’s Marketing Campaigns Read More »
Today’s world is a digital reality. No one can deny the importance of digitalization, as it touches our lives on both a community and individual level. The benefits are great and the possibilities are never-ending. With the recent advancements in the communication and technological sectors, we can expect a whole new era of digitization and
10 Effective Ways How Digital Marketing Skyrockets Your Business to Success Read More »
If you are running a website, you have probably faced the common problem we are going to discuss. It’s the lack of traffic. You invest in professional design and then find out that people just don’t come to see it by themselves. Photo by Justin Main on Unsplash Digital marketers are frequently asked how
Drive Traffic To Your Website [How To’s, Tips, Tricks & Lifehacks] Read More »