The revenue contribution conflicts between mobile and desktop e-commerce have been active for quite a while. It is also expected that mobile e-commerce is more likely to outrun desktop revenue in the coming days. According to e-commerce marketers, mobile e-commerce business sales are estimated to make for around 30% of global sales in the future.
All of these facts clearly indicate that mobile services have potential in the online sales funnel. However, there are various factors that might affect the e-commerce conversion rates on mobile devices. Hence the Magento Progressive Web Application solutions serve as the top solution that helps e-commerce businesses to overcome low mobile conversions. It refers to a web application development solution which is a combination of mobile web pages and native applications.
These applications have the ability to progressively load and run in a mobile browser and deliver an app-like experience to users. Introduced in the year 2015, Progressive Web Applications are not new in the mobile or web development company space. At present these solutions are incorporated by the global business industries to enhance their e-commerce sales. In this article, we will introduce you to the benefits of Magento PWA integration and its utility for e-commerce businesses.
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An Introduction To Magento PWA Development
The Progressive Web Application (PWA) solution is probably one of the most talked-about and widely accepted technologies that are exponentially rising in the IT world. It refers to the powerful services that are influenced by the e-commerce industries to a greater extent. The Magento framework or a Magento development company has swiftly adopted this technology and has offered a suite of tools to web developers using which they can create amazing online store applications. This technology also helps e-commerce businesses to leverage the potential of the relevant features offered by Magento PWAs. These PWA application solutions can progressively load and run across any browser and provide an application-like experience to users.
For a very long time, Magento has remained on top of online retailers’ preferred platforms list and with the addition of PWAs, it has become more feature-rich. Magento PWA delivers a frictionless mobile experience to store owners or online retailers and helps them to increase their conversion rates across multiple devices and platforms. It saves developers from creating separate applications or websites for eCommerce industry solutions, especially for platforms like iOS or Android. Instead, developers can use this technology to create an application icon that can run across multiple verticals.
How Can A Magento Development Company Help To Enhance E-Commerce Business?
The amalgamation of m-commerce and e-commerce has helped many online retailers to drive more sales for their platforms. To facilitate the same cause, Magento PWA has highlighted another step to bring the latest trends closer to e-commerce businesses. It is often said that e-commerce conversions are entirely based upon the effect of offering the right products to the customers at the right time. Hence Magento PWAs help e-commerce business owners and provide always-accessible services to their customers and keep them updated with the latest deals. These applications offer a number of services to their customers like offline accessibility mode, post notifications, enhanced search engine optimization, effective control of the services, secure payment modes, and many more.
- Using E-Commerce Solutions Without The High Cost– Many users at present prefer using mobile devices to search or purchase items online. The online shopping trend is more likely to flourish in the coming years and with the increase in the number of smartphone users, the number of online retailers and shoppers will increase exponentially. In short, e-commerce has started to gain popularity where Magento PWA services helped online retailers to leverage the benefits of the technology. It will enable companies to get the most out of their business services in a cost-effective manner along with saving money for maintenance or related services.
- Increase SEO-Friendliness- The most important aspect of any eCommerce business is to secure the top ranks in the search engine results. This can be achieved by developing Magento PWA solutions as it can give an immersive experience to the customers. To serve the PWA application purpose you can hire Magento developer and can create a highly optimized and fully functional solution for your business. This not only helps the business to increase its ranking but it also enhances the visibility of the platform.
What Are The Advantages Of Developing Magento PWA Solutions For Boosting E-Commerce Business Sales?
Magento PWA development is categorized as one of the most efficient platforms for creating e-commerce application solutions. Its latest edition, the PWA Studio is entirely focused on developing Progressive Web Applications for the web pages that are built on Magento. Progressive Web Applications as well as Magento bring a plethora of advantages for e-commerce business solutions and allow online retailers to easily convert leads. Let us walk you through the advantages of developing a Magento PWA for e-commerce.
- Availing M-Commerce
Online users these days prefer using mobile devices for their regular online shopping of products. According to statistics, in the year 2019 more than 25% of the e-commerce deals were closed on mobile devices. However, not every business owner or small retailer can afford to create mobile applications for their e-commerce stores. Hence, Magento PWA solutions are extremely helpful and cost-effective solutions that can help users to have a mobile-like experience for their e-commerce websites.
- Quit Installation And Access
Magento Progressive Web Applications save the time of users and free them from installing an application on their device. Unlike Android or native applications, you can easily place them on the screen of your device and access them through a few clicks. In simple words, they help online retailers to get rid of the device limitation as the users can browse through your eCommerce store on these applications with convenience.
- Excellent Performance
According to Google statistics, more than 50% of online users are more likely to abandon your website if it takes more than 3 or 4 seconds to load or run. Even after being loaded, online users expect the website to run fast and they avoid janky scrolling or store responses. As PWA eCommerce industry solutions use the service workers, they offer excellent performance and speed to users as compared to traditional native solutions. The online retailers can remain assured to have high performing applications for their eCommerce stores.
- Maximum Conversion Rates
The basic customer flow in any e-commerce application starts from downloading the application to using the services. In opposition to the traditional user flow the conversion flow of Magento Progressive Web Applications is comparatively shorter. Here the users are expected to open the browser, land on the product URL, and start shopping. Hence there is no need to download or install the application as Magento PWAs provide all the necessary features that are required for mobile web browsers.
- Offline Compatibility
The JS files of Magento PWAs run separately from the web browser thread and control the asset caching as well. This enables a browser to cache PWA solutions and to remain accessible even in offline mode. It is a great e-commerce business utility, especially for retailers dealing with product catalog as it enables shoppers to go through a wide range of products even if they do not have a stable internet connection. Magento PWAs increase user engagement for e-commerce stores and boost their sales in the long run. Many e-commerce retailers are having huge regards to hire Magento developer to boost their e-commerce sales and business conversions.
- Revenue Generation
It is evident that Magento Progressive Web Applications not only save time but have an excellent grip over the money that you might have to spend either on cross-platform or native applications. They entertain Google Play Store’s one-time fees and transaction fees for selling the products or services or streamlining the payment within the e-commerce application. Magento Progressive Web Applications are highly revenue-friendly and save online retailers from the overheads.
- Highly Secure Application Payments
Payment security is one of the major concerns in e-commerce stores where the business owners or e-commerce store owners are expected to protect their user’s data as well as website credentials. Hence payment security is another major concern. Magento Progressive Web Applications integrate complex and secure payment systems within the applications. They also facilitate payment request application programming interface in the application through which the online customers can get access to secure and fast payments.
A Magento PWA Web Development Company Is A Next-Generation Tool To Boost E-Commerce Sales
E-commerce industries, businesses, and economies all over the world are exponentially growing at present. As an e-commerce development platform is the only solace of the digital world, just having an online presence is not useful for online retailers in the tough industry competition. One of the proven ways to get maximum attention and attraction towards your online business is to integrate smartphone-friendly solutions for your customers and offering them a consistent brand recall through the platform logo or push notifications. Having an e-commerce website on the Magento platform is an excellent alternative to the native applications as it is effective in terms of boosting sales and affordability.
Magento Progressive Web Application solutions enable developers to use a rich combination of multiple technologies and tools that you can integrate for your e-commerce store in the form of web applications. It does not refer to a natively-developed technology, which means that Magento PWAs cannot be deployed on the native application platforms like Google Play Store, Apple Store, etc. Instead, it is a web representation of an e-commerce website and users can download its link and run it on any browser. Many online retailers are using this technology to prompt their potential users and persuade them to make purchases from their e-commerce stores. To facilitate the same purpose the requirement to hire dedicated developers has also increased in the last few years. This is because Magento PWAs are excellent for e-commerce stores and help them to increase their sales and conversions. They do not get internally stored on the device and you can easily deploy them on the servers of your choice.
The Future Of Magento PWAs
Every e-commerce platform requires a personalized approach towards implementing the web application solutions which makes Magento PWA much preferable. This technology helped the business owners to create tailor-made solutions for their e-commerce stores along with unlocking the potential of this service. Incorporating the Magento framework for developing Progressive Web Applications can potentially bring immense advantages to an e-commerce business. This technology is expeditiously facilitating advanced features and updated versions of the technology which implies that it is going to be more fruitful in the coming days. In fact, Magento Progressive Web Applications are not a momentary trend but in the coming days, they are going to create a permanent shift in the e-commerce web development industry.
Commerce retailers have become early adopters of the PWA technology and they have set standards to hire dedicated developers who can facilitate them with industry-grade solutions. Having Magento PWAs for your ecommerce store will help you in the long run. To succeed with your e-commerce business store you have to understand the advantages of acquiring the PWA solution, such as it helps e-commerce businesses to improve customer retention, reduce app development cost, increase conversion rates, and acquire new customers.
Tarun Nagar is the Founder & CEO of Dev Technosys, a global ranking mobile app development company USA. With 10+ years of experience of enabling then Start-ups which are now global leaders with creative solutions, he is differentiated by out-of-the-box IT solutions throughout the domain. He is known for his visionary qualities and adaptability for technology and trends, passionate as he is in every aspect dedicated to making IT simple, accessible and approachable for business enterprises.