It is hard to overestimate the importance of Virtual reality in the daily life of people. This overwhelming experience may give the audience the full specter of emotions, feelings, and additional skills. Before we start observing the VR perspectives in business, media, and digital marketing, let’s define the term virtual reality, what it means, and what features this technology has.
The peculiarities of Virtual Reality
Virtual reality is the application of computer hi-tech to form an imitated surrounding space. VR sets the users within the technology experience where they find more new impressions and get new skills to develop.
Multi-dimensional worlds are open to interacting with people. They can feel every sense they want: tactile, visual, hearing, and smell. As for the limits of Virtual Reality practice, only content availability, and low-price machine power. One method where VR can be possible is the VR by modeling. Other methods include the image, desktop, Virtual reality the most popular element is HMD. People perceive the world by the visuals and display, in this context, it provides the difference between the engaging VR hi-tech and ordinary user interfaces.
Virtual reality has 2 subdivisions: augmented and mixed realities. Augmented reality is a kind of Virtual Reality technology, that the user faces the real world supplemented with digital content by the machine software. Augmented images add some elements to the real surrounding. AR systems send the info from graphical devices to headset or smartglasses. Mixed Reality is a special kind of technology where both virtual and augmented reality are combined to interact and work simultaneously. Cyberspace is considered to be a Virtual Reality with networks. Imitated reality is a possible VR which also provides improved life practice.
Virtual reality influences essentially business arrangement in the whole aspect. The specification, adoption, and improvement of VR hi-tech transformed gradually the Interconnection between the buyer and seller, making the business sphere follow its laws. By Virtual Reality, any company can keep a constant connection with clients directly, no matter what goal is, whether advertising a product or creating challenges for new workers. VR can provide a lot of possibilities.
If an organization has not yet invested in modern technologies, it could be out of the market game in the following years. The decision can strike hard on the reputation of the company and impact on the upcoming financial support from investors. VR also will boost the performance of all parts of the business chain.
Virtual Reality becomes a powerful instrument to push the process ahead. Some companies who implement VR as an important component of their business strategy, don’t need to look for the way to make the development effectively. Besides, others have to improve their business quickly and with a great effort not to be out of the competition.
It isn’t important that the client doesn’t use the VR tech for personal needs. But the business owner has many advantages having Virtual Reality in their strategical arsenal. It shows the interest of the company to advancement, productivity, effectiveness, and desire to step by step with the future. Their reputation will surely gain points for such creativity.
There is a number of advantages of Virtual Reality in business, which are the following:
- A possibility to test oneself before real situations without any risks and worries about consequences
- A detailed representation of the product, it’ s quality, and characteristics in the best way. And having a chance to customize the product according to clients’ requirements.
- A possibility of staying at home and watching a desired show or event.
- A chance to choose a suitable product or to find a good alternative to the chosen one.
- A good way to travel and to find something interesting without leaving the apartment.
- To broaden the mindset and to get new knowledge
- Have a chance to get cultural and mental enlightenment
The future of VR and AR relies on clients’ practice and knowledge. The development of Virtual Reality will be in progress only if people are aware of the technology goal and regularly use it. The improvement can be reached only by practice. And technology is a good advisor in it.
Surely, Virtual Reality possibilities go above the limits of human imagination. Every part of the business may be advanced by VR. It includes company’s inner intercommunication, working process, or manipulations with finance and profits. To be on top of the competition is not an easy deal to have but Virtual Reality tech can provide reliable support and help even in emergency situations. Only by VR and AR the business owners can control their organizations work effectively and flourish.
VR Technology in the sphere media
Virtual Reality is perceived nowadays as something unexplored and unnecessary. Some users think they only waste their time and money to put the technology in their work. In this connection, VR can provide additional features for representing the media product. Some users compare this hi-tech with the appearance of smartphones in the 80s of 20 centuries. Something new, extraordinary, and effective at the same time.
There is no doubt, that virtual reality may help in attracting the target audience. Thoughtful VR solutions help medical advisors or doctors to find the problem of patients. Virtual reality spreads its power on advertising and marketing. Unreal experience and involvement in the process have some educational aspects.
The equipment of VR includes mostly Headsets or Smartphones. But the use of devices has aftereffects (nausea, dizziness, headache). The brain perceives the surrounding picture as a real one and reacts to it in the same manner. The advertisers often add Virtual Reality effects and platforms in the presentation of the product to express content more effectively.
Nowadays almost all brands want to have their own VR experience including software, hardware, 3d models of product, and a special way of storytelling. Today the digital media is based on the online version of all printed publications with media maintenance including video and audio. This technology becomes only an attractive addition to the interesting content. Surely, Virtual Reality media have all chances to form new arrangements and create the conditions where the customers get profits.
In the sphere of journalism, news transmitting, the application of VR in media helps the readers to engage in the unreal space and feel with the story by multidimensional pictures and complete size video/audio available everywhere, then boringly reading the simple text. The authors of the article can implement the VR to demonstrate the detailed facts of the stories and stimulate the readers to immerse themselves in the described situation.
There is a tendency that the brand-new Virtual Reality apps can provide support for a large number of data flows with specialized performance functions. It will surely guarantee the good quality service and reliability. The upcoming-generation systems of connections are considered to have a crucial part in solving such problems as mobility, availability, and constant work.
In addition, there are cases of robot journalism. This phenomenon is closely connected with Artificial intelligence and shows good results and a high level of productivity. The robots produce the news automatically. But the quality of processing info is high and meet standards of journalism.
Now let’s observe some examples of technology in films and television. It is used to represent the idea of being caught by machine or cyberspace or get stuck within the technology. The most popular films and programs are The Matrix, Vanilla Sky, The Thirteenth Man, Doctor Who, and Star Trek.
The hi-tech also is used to form the exploratory sound projects and systems. Another use of Virtual reality is the implementation of it in the creation of musical compositions. This combination provides a new approach to performance. And Musical compositions seem to be true-to-life and evoke different feelings.
Speaking about the art, VR can help to observe new ideas from different angles and find the proper connection with the audience. The artists can explain to the audience how the work is done, the main idea, and the way they use to create a masterpiece. The VR visualization can clearly convey the message of artists and helps in self-advertising.
VR implementation in Digital Marketing
One of the principal reasons for the application of Virtual Reality in digital marketing is good involvement and immersion. If the customer wants to improve the sales of the product, it would be better to implement this kind of marketing in combination with VR.
As one knows, multi-tasking is not practical and effective nowadays, especially when the users have some tasks simultaneously. Virtual Reality can help to overcome all challenges. Digital marketing with VR can provide some advantages for customers: it eases the user’s search, and creates the conditions the users are interested of. The content will surely be of high quality and entertaining.
Today the clients prefer something special, unique, and have an interactive experience. While customers become smarter and demanding, marketers should do more to impress them.
The benefits of using Virtual Reality in marketing is
- To have a customized content
- To create new business prototypes
- To analyze the business strategies and find the drawbacks
- To form a special type of advertising to find the desired number of consumers
Dealing with content marketing, there are some key points that the owners should mind to use VR in the process and get profit from it:
- The importance of existing and targeted audience
- Virtual Reality as a platform and as a component of the whole project
- The valuable experience to make
- The use of entertaining story and all supportive sources
- An open demonstration of product
- Have precise prices and valuable solutions for customers.
Virtual reality in other spheres of business
At the beginning VR is considered to be a key product in the game industry. But then the situation changes and VR spreads its power on other types of business. Some spheres of business, where the VR is more relevant, are the following:
Training or studying is one of the most essential uses of virtual reality. The immersion of any kind of workers in the specialized environment prepares them for unexpected events or risks. It helps not to interrupt the working process for training purposes. As for the personal experience, VR technology in combination with the device or headset helps clients experience and improve their speaking skills in an imitated area. In medicine, VR provides support medical advisors in without-risk operations to understand the health problems or reasons for illness.
Trading or retailing have their specific use of VR technology. In some organizations VR allows the clients and the sellers to receive what they want: ones get a product, others – income. Retailers use technology to make their store layout better and more attractive for the audience. Besides, the audience uses VR for shopping and enjoy it.
The application of virtual reality in the building sphere has a lot of advantages. The platforms of VR assist the designers in work with clients, provides the sketches beforehand, and gives the opportunity to make corrections immediately. No misunderstanding appears between experts and clients. There is a great possibility to visualize the complete scale of the projects. New technology allows to transform all paper sketch into multidimensional prototypes. The observing constructing plans help the future client to clearly explain their concept to architects.
VR and AR can visualize the data on three-dimensional displays, which can be ready for use. The users may observe, analyze, and handle data in their private VR area. Such a personalized way of processing guarantees following the requirements of business strategies.
VR has all possibilities to help the manufacturers in the process of creation and modeling. Then the owners can evaluate the data and accept all operations to start the manufacture on time without financial losses. The engaging practice of VR helps to observe the changes in manufacture including safety functions.
In conclusion, one can say that in the near future VR technology reveals its powerful possibilities and spread its impact on all aspects of human life.
Constantin Kuleshov CEO at ServReality Kyiv, Ukraine. A dynamic professional with 15+ years of experience in the areas of Software Development, System Analysis, Project Management and Design in Ukraine & abroad.
Good experience in managing Information Security Programs for global offices.
A project planner with skills in spearheading numerous projects and ensuring delivery of projects within the time and cost parameters.