Today, video conferencing services are considered the most effective way to communicate with remote workers, team members, and customers. Traditionally, video conferencing was only used by businesses that could afford it or employees who worked within large corporations.
However, thanks to the availability of white-label video conferencing solutions today, this is no longer the case!
What is a White Label Video Conferencing Solution?
A White Label Video Conferencing Solution is a video conferencing platform that has been customised for a specific customer. It includes the customer’s branding and logo and their choice of colours and designs.
A White Label Video Conferencing Solution is ideal for businesses that want to offer video conferencing to their customers but don’t want to deal with the hassle of setting up and managing a video conferencing platform themselves.
With a white label video conferencing solution, the business can provide their customers with a link to the platform, and they will take care of the rest.
White Label Solutions are also excellent for resellers who want to offer video conferencing services to their clients without taking on the responsibility to support them.
White Label Solutions are created by various video conferencing equipment providers, including webRTC ISP’s, SaaS platforms, and hardware manufacturers.
What to Consider When Choosing a White Label Video Conferencing Solution?
When looking for a white label video conferencing solution, it’s essential to consider what features and capabilities are vital to your business. For example, does your business need the ability to record meetings? Do you need support for international dial-ins? Is HD video quality important to you?
It’s also important to consider the company’s support infrastructure. Will they be able to provide timely technical support if you experience any issues? Can they scale with your business as it grows?
Finally, be sure to ask about the company’s security and compliance posture. Can they provide evidence of meeting safety and security standards like SSAE16 or ISO27001? Are their servers housed in a secure data centre?
Scalable And Adaptable
It’s essential to ensure that your white label solution can grow with you as your business grows and is easily scalable and customizable for future needs.
Easily Integrate Your Brand
While most white label solutions allow you to customise the video conferencing platform’s look, feel, and branding, some providers offer greater flexibility than others. It’s crucial to choose a provider that provides complete control over all aspects of the platform so that it looks exactly like what you’d expect from your brand or company.
Faster Time To Market
You’ll want to consider how quickly the White Label Video Conferencing Solution can be implemented once your customer has ordered it. Does it take days or weeks to be delivered and set up? How much lead time do they require before launching new features or changes?
What Industry You’re Using It For?
Numerous industries are already utilising video conferencing, including retail, healthcare, education, and more. Ensure that the White Label Video Conferencing Solution you choose is well suited for your industry. Here are some examples of each:
Retail: Video conferencing is a great way to connect with customers and employees more efficiently, whether during live chats or online training sessions.
It’s also becoming an important marketing tool for retailers who want to add value to their products by bringing users into their virtual showrooms. This can help them gain new leads and increase conversions while keeping overhead costs low.
Healthcare: The healthcare industry has been increasing its use of video conferencing recently, especially in rural communities where patients and physicians rarely have the opportunity to meet face-to-face.
But remote meetings can be very effective in more complex cases as well. It gives patients a chance to get second opinions without travelling, and it allows doctors to consult with experts when they can’t be in the same room.
Education: Many schools are using video conferencing extensively to make learning more accessible for students across different regions.
Project-based learning allows kids to work with teams worldwide, field trips bring lessons outside the classroom, and online tutoring makes it easy for them to get extra help from a qualified instructor. And as online programs become even more common, this kind of engagement will become even more important.
Questions to Help You Find the Suitable White Label Video Conferencing Solution For Your Needs
When looking for a white label video conferencing solution, it’s essential to consider the vital features of your business. Some questions to ask yourself include:
- What kind of features do you need? (Do you need screen sharing? A dial-in number?)
- What size of company are you? (Are you a small business or a large enterprise?)
- How many people do you need to be on the call? (The maximum capacity of most solutions is around 200 participants.)
- How often will you be using it? (Some solutions offer monthly or annual subscriptions, while others offer pay-as-you-go plans.)
Once you know what’s important to you, it’s time to consider some specific questions:
How can customers and clients access it?
It’s essential to make sure that the video conferencing solution is as versatile as possible, with multiple options for how your customer or client can log in, such as via desktop, mobile (iOS and Android), tablet (iOS and Android), and even smart TV if you’re looking for a genuinely multi-platform experience.
Providers should offer complete control over the customization of the interface so that it feels like an extension of your brand. Some providers also offer education on best practices to help you optimise their effectiveness and ensure a seamless user experience before they go live.
How user-friendly is it?
Your White Video Conferencing Solution should be intuitive and easy to use. Look for a truly user-friendly platform with a simple sign-up process, an option for users to enter their own conference information if necessary, and dashboard controls that allow admins to control the entire experience.
What other software does it integrate with?
Different providers have different levels of integration with other systems, so it’s essential to find out which ones are compatible with the other systems you already use.
Integrations can be very beneficial by making data sharing easier, speeding up processes that rely on multiple tools, and improving communication between your employees. So it’s worth it to spend some time researching what integrations are available before making your decision.
What are the security measures like?
A high level of security should be a priority for your video conferencing provider. Look for the ability to deny unregistered users from joining, as well as encryption and other safety measures.
Providers may also offer technological tools such as IP masking and SSL certificates that can further help protect your customers’ data if you want them to include those features with their solution.
Whether you’re looking for something for your business or school, choosing white-label video conferencing is a crucial choice. Make sure that you consider what’s important to you and carefully research the different systems available before deciding which one is right for you.
A bit of time invested at this stage will pay off in the long run and help you find the best solution for your needs.
Chris Mcdonald has been the lead news writer at complete connection. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. Chris is also an author of tech blog Area19delegate. He likes spending his time with family, studying martial arts and plucking fat bass guitar strings.