Today, getting to know about the top e-commerce platforms for starting an online e-commerce store would be most relevant since their is a rage of selling products online that is shaking the foundations of retail business.
Every single day, a new business is being launched online and this surge in online stores is well justified considering the increase in the number of people who prefer to shop online.
As per a recent survey, the number of people who shop online crosses 100 million in 2017, implying the trend is not going to die soon. This, in turn, explains the rat race of businesses launching their online store.
Now, back to our focus, top e-commerce platforms. There are a fair number of them out there. You need to choose something that is user friendly, robust,scalable and SEO friendly to help you attain the desired sales.
We give you a list of top eCommerce platforms that will help you launch your e-commerce store in a most hassle free manner.
Shopify is a proprietary e-commerce platform developed by Shopify, a Canadian e-commerce company based in Ottawa,Ontario. It serves as a platform for online stores and retail Point of Sales system.
This platform is by far the most popular e commerce platforms in the world, with more than 6,00,000 merchants using it around the world.
This e-commerce platform is known for its easy integration and fast loading speed. There are an array of payment gateway options and is SEO friendly in nature.
Shopify also allows the online store to be linked to FB page for greater ease in selling which is a great boon to rope in the influence of social media on business.
You must be familiar with Kylie Jenner, who is on the way to become the world’s youngest self made billionaire. She used Shopify to host her website and manage her cosmetics business without hiring dozens of employees for the task. Other renowned users of the platform are Tesla, Nestle and Budweiser.
It is an open source e-commerce platform that was developed by Varian Inc, based in Culver City, California. It is built on open source technology and provides the user a flexible shopping cart system.
The major highlighting factors of Magento are the increased user integration and smooth navigation between the pages. There is an enterprise level scalability associated with magento that is hard to resist for the users. You can initially start with less number of products and then expand to hundreds and thousands more without changing platforms.
Magento comes with a wide variety of themes and plugins to enhance the user experience. The winning stroke is that these are easy to be installed into the platform.
When it comes to the payment options, almost 50 major payment gateways are integrated with the platform. The seller can choose to provide various discounts and promotions when the customers check out from the online store.
OpenCart is one of the world’s first e-commerce platforms. It is an online store management system that supports multiple currencies and various languages.
This platform is largely popular among the small businesses that have a huge product line.
Majority of the users of OpenCart are suppliers from China. The easy to use back office, feature rich plugins and the facility to start an online store with almost no technical knowledge made OpenCart very popular among the users.
Woocommerce and WordPress are a match made in heaven!
It is an e-commerce platform for WordPress that allows seamless integration and is oozing user friendliness.
There are a number of plugins and themes that grant your customers a very enriching digital experience while shopping on your website.
In Fact, it won’t be flattering to say that Woocommerce would be the most cost effective and easiest way to get your online store on the board.
Read more about Woocommerce.
It is of those highly popular e commerce platforms that most advanced functionalities.
Prestashop is an open cart e-commerce solution that is used by more than 2,50,000 online store owners worldwide.
The platform was initially began as a school project in France that spread into PrestaShop as we know today. Thirteen widely spoken languages are supported by the platform.
PrestaShop has more than 300 inbuilt features that help in managing product listing, shipping, manufacturers and suppliers. There is a web template system by which the users can customise the themes of their stores and add new features through add-ons. The third parties can also sell themes and modules to the merchants.
Each e-commerce platform will come with their own set of benefits and flaws. If you are looking forward to launch your online store, an in depth analysis will save you from making the wrong choices.Alternatively, you can choose an e-commerce website development that would be entirely customised to include just what you want.
Athul is a senior content writer & research coordinator. When he isn’t glued to a computer screen, he spends time in reading books. He has several years of experience in the field of content writing. He loves to write blogs related to affiliate marketing. One of his biggest hits for the blog he posted was for the topic “The Real Truth About Network Marketing Business & MLM” You can reach him at [email protected]