4 Tips for Better Product Packaging
It’s not unusual for product packaging and containers to be made through injection molding in China. They are, after all, pioneers in the mass production of such items due to the amount of manpower they have and their quick and easy access to advanced technologies. People may not sound so impressed when they hear this but you have to understand just how much packaging impacts a product’s salability.
Many have even resorted to packaging gimmicks to get their products off the shelf but, unfortunately, to no avail. Marketing and Branding experts have always looked at packaging as one of the best way to market your brand. If you great packaging, customers will be enticed to pick up your product when surfing through grocery stores. Its advertising without actually buying ad spaces.
There are many ways to approach product packaging and since no one would be interested in making theirs look horrible, we’ll just give some tips and pointers on how to ensure that they turn out as best as they can!
Prioritize Form and Function
Form and function should be your top priority when designing your product’s packaging. The most basic form of packaging is one that guarantees that the product remains safe and intact even in rough conditions.
Of course, they’re not expected to last in a hurricane but they should at least be able to withstand slight vibrations, occasional bumps, and the like. Products take days before it reaches the stores and storage might not be perfect so you have to make sure that it can withstand unexpected force. If you’re packaging food, make sure that it won’t spill, squish, and crack the product.
Aside from that, packaging must also provide product information and directions for use (if needed), so always have those. These are essential for products that needs assembly like toys for kids. Customers should have access to this information the first time they pick up your product so be very keen on those details. It doesn’t require to put all of the directions outside of the package but make sure you have enough information for consumer to read.
Keep it Simple
There’s nothing wrong with your packaging being simple and straight-to-the-point. In fact, it may even work to your advantage because people don’t like to guess what they’re buying. They want to know at first sight what the product is and would like to avoid having to read paragraphs of information as much as possible.
However, there’s also nothing wrong with a little creativity. Just make sure to contain your ideas so that your packaging doesn’t end up littered with text and drawings. Stick to a certain group of colors and match it to what you are selling. Studies shows that specific colors can help consumers be enticed to buy certain products.
Invest in the Packaging
There’s no cutting corners when it comes to creating your product’s packaging. You have to invest time and money if you really want it to stand out and fly off the shelves. Hold creative meetings, think of every possible approach, consider outside opinions, and make your packaging relevant – these are just some of the things you have to do.
You’d be surprised at the power of a great packaging design that allows the customer to connect to your product and your brand, so make sure you invest a lot of time, money, and effort in creating it.
If you have a huge budget allocation to your marketing strategies and advertising units, consider placing some of it to your packaging budget. Remember that the packaging if your products itself is one of the strongest marketing asset you can have. Customers might not see your ads or receive marketing emails, but having that first look at the store has a huge impact on their buying decision.
Be Honest to Customers
Honesty is the best policy – this famous saying applies to product packaging as well. Most manufacturers love to depict their products in the best way possible that sometimes they end up giving customers false images.
It’s understandable that you want to entice people with your packaging, but don’t go so far as to feeding them false information and giving them false hopes. The words and images in your packaging should be mirrored by the actual product. If not, you stand to lose customers.
Consumers might buy your product the first time they see it but you will never have them back as a returning customer. You may even end up getting into some legal trouble. Remember, your best leverage is your current customers. Once a new customer likes your packaging and gets satisfied with the product, you can be sure that word of mouth will do the marketing for you.
Using injection molding in China is certainly one way to create different types of product packaging, but it isn’t the only way. Manufacturers can use any kind of material from metal, cloth, cardboard, and paper. Regardless of the material, you’re sure to create great product packaging by following the tips listed here.
Injection molding companies have an array of equipment to best fit your packaging needs. Whatever design or product it might be, sourcing services from injection molding in China would be a great choice to ensure you get the best quality. By the end of production, you’ll end up with a design that not only entices customers but also stays true to your product and brand!