Grant Polachek

Is there a relationship between brand success and the marketing budget? Maybe, but it’s not as strong as you might think. Some of our favorite brands, from Microsoft to GoPro, had humble beginnings, while Tropicana’s $35M rebrand saw a… 20% drop in sales. However, a strong brand is worth investing in as it generates revenue and saves money in the long term in many ways. A memorable brand reduces the […]

Today we’d be answering one of the most pressing questions of entrepreneurs who’re starting their business. And the question usually is, “How do I come up with a great business name that’s clever and memorable without needing my tagline to tell my customers what my business is all about.” Well, understand that during the process of creating your brand name and putting things together, the name of your business is