When it comes to doing business online, we come to know that this is a visual world. You have to portray your business in the most effective manner within milliseconds. This modern age has unleashed an environment in which businesses have to increasingly compete with each other to gain credibility. If you are new to making a logo design, then allowing your competitors to teach you lessons about it will certainly help you prosper.
This guest post is about 10 things that your competitors can teach you about logo design which will help you build a successful brand.
Table of Contents
1: Keep the logo simple
When you view the logo designs of your competitors, you will notice that the successful ones have kept the logo design simple. They have avoided cluttering or overcrowded designs. What makes a simple design so important is that it will always resonate modernity and organization. It will be able to carry forward a clear branded message. In fact, users find that simple designs are deemed to be memorable.
2: Try being unique
Never ever go about blindly following the design patters that are trending. The famous competitors will have logo designs that are unique and carry a lasting power which will clearly not be evident if you follow the general population. To come up with unique logos, you need to be more creative.
3: Depict a story
The most successful logos are the ones that depict strong connections with the company’s mission. Designs that are reflective of the values your business possesses are bound to be more effective, impressive and likely to prevail upon the customer.
4: Keep the audience in mind
Successful brands are the ones that effectively reach out to their audience. One of the most important factor while creating a logo design is to keep the ideal client in picture. It implies that your company needs to understand the audience with which it will be communicating. One of the worst mistakes of logo designing would be to design something without being aware of who the design is for.
5: Start by thinking big
It is important that you win over your customers with an outstanding logo. This will distinguish your company from others that fail. Try spending more time on coming up with an attractive logo design right from the very beginning. The first idea you put into sketch will probably not be your best.
6: Pay attention to typography
Those who make the mistake of attaching less priority to the typography should think once again as this aspect of logo design is so important that it can literally make or break a logo. It is important that you decide the fonts very carefully as they depict a personality of their own. In fact, try at least a dozen different fonts before you choose to settle for one. Carry out the necessary experiments to ensure the right size, spacing and weight. You also have the option of coming up with custom font.
7: Color carry an important significance
Colors have an important significance as they give meaning to your logo. They help build an image and are the spectacles through which users feel in a certain way. Not only is choosing the right color important but also the colors selected must be complimenting each other.
Using the right colors is indeed a hectic task but this can be made easier if you understand how colors work.
8: Be selective on the effects
What we see in the world of Photoshop is that any aspect of the logo design can be altered. The effects have to be used very carefully as the general rule implies less is more.
9: Utilize online tools
You have at your disposal a vast information online that will help you derive inspiration and the necessary assistance while you go ahead to design a company logo. Do not forget to make use of them. Successful businesses have utilized online resources and tool for their betterment.
10: Make a versatile logo design
One of the reasons why some of your competitors are far ahead is that their design’s versatility went a long way ahead in making their logo design popular. A logo that looks great on posters but unattractive on mugs will never achieve success. A logo should look good in every way.