Many online business owners spend great amounts of time and money to get customers to their website, only to lose them during the checkout process. They wrack their brains trying to figure out why this could be happening, or how to decrease their cart abandonment rate. Your checkout process is one of the most crucial …
Using the same strategy for a Google shopping campaign that you would for a text ad campaign is a strict no-no if you want to experience the impress returns shopping ads can deliver. Read on to learn what these differences are and the adjustments you can make to create tailored Google shopping ads campaigns. Product …
Google Shopping Campaigns Aren’t Text Ad Campaigns Stop Treating Them the Same Way! Read More »
Google Shopping campaigns are no longer a secret weapon you can use against competitors. However, there are some little-known but highly effective Google shopping management tactics you can implement to improve campaign performance and increase ROI. Campaign Priority Settings Combining campaign priority settings and negative keywords is a great way of narrowing in on keywords …
7 Shopping Ads Management Tips That Will Help You Get More Business Read More »
Google AdWords is a powerful platform that small businesses can leverage to attract targeted audience to their business. Developing a strategic campaign is key to obtaining maximum ROI on limited ad spend and deriving effective results quickly. Here are some AdWords management tips to minimize risks and maximize outcomes from using the largest online advertising …
8 Incredibly Useful Google AdWords Management Tips for Small Businesses Read More »
PPC, part of the broad paid media services category, has many components. From where you place your campaigns to keyword research and landing page optimization, there’s a lot to cover. However, there are a few easily identifiable steps you must go through to create a PPC campaign that creates the most sales leads possible. Below …