Using the same strategy for a Google shopping campaign that you would for a text ad campaign is a strict no-no if you want to experience the impress returns shopping ads can deliver. Read on to learn what these differences are and the adjustments you can make to create tailored Google shopping ads campaigns. Product … Read more
Google Shopping campaigns are no longer a secret weapon you can use against competitors. However, there are some little-known but highly effective Google shopping management tactics you can implement to improve campaign performance and increase ROI. Campaign Priority Settings Combining campaign priority settings and negative keywords is a great way of narrowing in on keywords … Read more
Google AdWords is a powerful platform that small businesses can leverage to attract targeted audience to their business. Developing a strategic campaign is key to obtaining maximum ROI on limited ad spend and deriving effective results quickly. Here are some AdWords management tips to minimize risks and maximize outcomes from using the largest online advertising … Read more
PPC, part of the broad paid media services category, has many components. From where you place your campaigns to keyword research and landing page optimization, there’s a lot to cover. However, there are a few easily identifiable steps you must go through to create a PPC campaign that creates the most sales leads possible. Below … Read more