PPC

Digital Marketing: Significance of SEO & PPC in e-Commerce

You have amazing e-commerce portal which is damn good at visually, easy to navigate and have good stock of products upload on the site. Now you need to apply to marketing tactics to drive customer from search engine to your portal. You might doing some traditional techniques to make aware people about your website. You …

Digital Marketing: Significance of SEO & PPC in e-Commerce Read More »

Display Network Campaigns onto Mobile Apps

The Great Rollover – Google Pushes Display Network Campaigns onto Mobile Apps

Google to haul advertiser’s option to prohibit their display campaigns from appearing on mobile apps When people want to watch something, go somewhere or buy things, they reach for their mobile devices to get valuable information. And often a mobile application delivers what they want – from reading eBooks to playing games, listening to music, …

The Great Rollover – Google Pushes Display Network Campaigns onto Mobile Apps Read More »

paid-ads-how-they-boost-your-business

Paid Ads? What are those and how can they boost your business?

Have you ever wondered from where and how a group of advertisements pop up on the internet every time you search something? Well, those ads are paid for and are not random! Being mindful of today’s aggressive competition, businesses across domains are investing on advertising and trying to put their companies on the map in …

Paid Ads? What are those and how can they boost your business? Read More »

how to improve ad rank

8 Sure Shot Ways to Improve Ad Rank without Increasing Bid

In the realm of Digital Marketing, ranking your website is a prominent part.  Google Ad Rank determines the position your advertisement gets in paid search results according to the value Google places on your ad. Google’s algorithm determines the parameters that set the value of each ad. Higher the ad rank, more people it reaches. …

8 Sure Shot Ways to Improve Ad Rank without Increasing Bid Read More »

SEO vs PPC

SEO vs PPC: Which one is Productive to Extend Your Business!

This is the major question which comes to the business owner’s mind before starting any business which is better, SEO or PPC, for their brand in the long run of business. SEO is search engine optimization and PPC is pay per click. These tools are used of getting traffic on the website, however both organic …

SEO vs PPC: Which one is Productive to Extend Your Business! Read More »

Why Your Agency Needs To Consider White Label PPC Services

An interesting model of digital marketing operations is creating a revolutionary wave across the digital marketplace. This model makes the working partnership between organizations and people more efficient and congenial. It uses the concept of white labeling for digital advertisement and thus empowering a company to provide an efficient working environment to the clients.  If your company is …

Why Your Agency Needs To Consider White Label PPC Services Read More »