The Great Rollover – Google Pushes Display Network Campaigns onto Mobile Apps

Display Network Campaigns onto Mobile Apps

Google to haul advertiser’s option to prohibit their display campaigns from appearing on mobile apps When people want to watch something, go somewhere or buy things, they reach for their mobile devices to get valuable information. And often a mobile application delivers what they want – from reading eBooks to playing games, listening to music, … Read more

8 Sure Shot Ways to Improve Ad Rank without Increasing Bid

how to improve ad rank

In the realm of Digital Marketing, ranking your website is a prominent part.  Google Ad Rank determines the position your advertisement gets in paid search results according to the value Google places on your ad. Google’s algorithm determines the parameters that set the value of each ad. Higher the ad rank, more people it reaches. … Read more

Why Your Agency Needs To Consider White Label PPC Services

White Label PPC Services

An interesting model of digital marketing operations is creating a revolutionary wave across the digital marketplace. This model makes the working partnership between organizations and people more efficient and congenial. It uses the concept of white labeling for digital advertisement and thus empowering a company to provide an efficient working environment to the clients.  If your company is … Read more