A Marketing World beyond that of Google Adwords “Today it’s not about ‘get the traffic’- it’s about ‘get the targeted and relevant traffic” – Adam Audette. ImageSource: Pixabay If one sits back to think about where their monthly paychecks go, guaranteed most of us will answer that it gets spent […]
As we know, most of the people (more than 80%) love to spend their time on the Internet. So, how will you reach them? Whether you are a well-established business or a local shop, everyone needs online advertising in this digital era. This is the only way to target your
Reasons Why PPC is the Best Advertising Model for Small Businesses Read Post »
You have amazing e-commerce portal which is damn good at visually, easy to navigate and have good stock of products upload on the site. Now you need to apply to marketing tactics to drive customer from search engine to your portal. You might doing some traditional techniques to make aware
Digital Marketing: Significance of SEO & PPC in e-Commerce Read Post »
You might have already heard good things about PPC and how it not only increases conversion rates but also drives traffic to your website and generates sales for the company. However, if you are running a digital marketing campaign with a limited budget, it can be hard for you to
Google to haul advertiser’s option to prohibit their display campaigns from appearing on mobile apps When people want to watch something, go somewhere or buy things, they reach for their mobile devices to get valuable information. And often a mobile application delivers what they want – from reading eBooks to
The Great Rollover – Google Pushes Display Network Campaigns onto Mobile Apps Read Post »
Have you ever wondered from where and how a group of advertisements pop up on the internet every time you search something? Well, those ads are paid for and are not random! Being mindful of today’s aggressive competition, businesses across domains are investing on advertising and trying to put their
Paid Ads? What are those and how can they boost your business? Read Post »
In the realm of Digital Marketing, ranking your website is a prominent part. Google Ad Rank determines the position your advertisement gets in paid search results according to the value Google places on your ad. Google’s algorithm determines the parameters that set the value of each ad. Higher the ad
8 Sure Shot Ways to Improve Ad Rank without Increasing Bid Read Post »
This is the major question which comes to the business owner’s mind before starting any business which is better, SEO or PPC, for their brand in the long run of business. SEO is search engine optimization and PPC is pay per click. These tools are used of getting traffic on
SEO vs PPC: Which one is Productive to Extend Your Business! Read Post »
Every business wants to lower their cost per acquisition or CPA to make their investments go further. It’s a crucial part of PPC management. The following tips provide some ideas to reduce CPA that you might want to talk about with your PPC agency. 1. Use Machine Learning to Create
Exactly how do we make a video campaign go viral? Creating viral videos is included in every millennial’s bucket list and every brand’s goal. You know you that having at least one viral video can open up doors of possibilities for your future career. Read on to know about things
Make it Viral: Things You Need For an Effective Campaign Read Post »