PPC

Digital Marketing: Significance of SEO & PPC in e-Commerce

You have amazing e-commerce portal which is damn good at visually, easy to navigate and have good stock of products upload on the site. Now you need to apply to marketing tactics to drive customer from search engine to your portal. You might doing some traditional techniques to make aware people about your website. You

Digital Marketing: Significance of SEO & PPC in e-Commerce Read More »

The Great Rollover – Google Pushes Display Network Campaigns onto Mobile Apps

Google to haul advertiser’s option to prohibit their display campaigns from appearing on mobile apps When people want to watch something, go somewhere or buy things, they reach for their mobile devices to get valuable information. And often a mobile application delivers what they want – from reading eBooks to playing games, listening to music,

The Great Rollover – Google Pushes Display Network Campaigns onto Mobile Apps Read More »

Paid Ads? What are those and how can they boost your business?

Have you ever wondered from where and how a group of advertisements pop up on the internet every time you search something? Well, those ads are paid for and are not random! Being mindful of today’s aggressive competition, businesses across domains are investing on advertising and trying to put their companies on the map in

Paid Ads? What are those and how can they boost your business? Read More »

8 Sure Shot Ways to Improve Ad Rank without Increasing Bid

In the realm of Digital Marketing, ranking your website is a prominent part.  Google Ad Rank determines the position your advertisement gets in paid search results according to the value Google places on your ad. Google’s algorithm determines the parameters that set the value of each ad. Higher the ad rank, more people it reaches.

8 Sure Shot Ways to Improve Ad Rank without Increasing Bid Read More »

Scroll to Top