Search engine optimization (SEO) needs to be at the top of your priority list, especially if your business model heavily relies on people to come across your website through a Google search query. If nobody can find your business, you will struggle to generate any leads or profit for your business. Furthermore, if your business isn’t number one on a Google results page, you might be missing out on a third of the potential traffic because the top result usually has a 33% higher chance of getting clicked.
Almost 75% of people never bother to click on the second page of search results. Many websites are ranking higher on Google because they’re making an effort to improve their SEO. In 2022, if you want to increase revenue, you need a robust digital presence. Approximately $2.3 trillion in global sales comes from E-commerce. That number is expected to increase to $4.88 trillion by the end of 2022. If you want your part of that revenue for your business, you need a powerful SEO strategy in place. SEO techniques give you the advantage of converting a substantial number of prospects into loyal customers. There are several time-honored SEO techniques that you can implement to increase revenue in 2022. In this article, we’ll have a look at 11 effective local SEO tips that will help boost your revenue.
1 – Create outstanding content
Choosing the right keywords to target is essential, and they go hand in hand with great content; otherwise, they won’t be effective. Content isn’t just about words. It’s a vital tool to help you convert prospects, a resource you can share to create more opportunities, and something valuable that your customers can use. Stellar content works in different ways to increase revenue. When potential customers go to the internet to search for information about a service or product similar to what your business offers, they come across content that helps facilitate a decision of what they’ll purchase. The content includes web pages, social media posts, blogs, and other content created to help them find answers to their questions. If you ensure you have the most authoritative, relevant, and engaging content on the internet, prospects are more likely to be drawn to your business and what you offer. This efficiently helps you convert leads into customers. You can create content in different forms, including podcasts, product reviews, blogs, videos (boost organic results more than text-based content), animations, infographics, and eBooks. Inbound marketing depends on the content. When you have a robust inbound strategy, then you’ll have a lot of clients coming your way. Most importantly, ensure all your content is optimized with the right keywords.
2 – Improving domain authority
If you’re looking to improve your SEO strategy in 2022, you should enhance your domain authority. Different factors determine the ranking of a website on search engines, and one of the most important ones is domain authority. Since being developed by Moz, it has continued to increase in relevance over the years. When you have high domain authority, you’ll most likely earn a higher ranking on search engines. This results in an increase in website traffic and eventually high revenue for you. One of the ways you can improve it is by having a relevant domain name that helps Google learn more about your niche. Create linkable content that’s relevant to your brand and audience if you already have a website. Try and improve internal linking to direct prospects to what they’re looking for in your website. Remove bad and toxic links too. You can also measure your SEO efforts to see how they’re working in comparison to your competitors through analyzing your domain authority.
3 – Use header tags to break down content
Headings help improve the user experience on your website. It’s easier for visitors to read or skim content since it breaks up content. The content also looks more appealing with headers, and that’s very beneficial to your business. Without them, your website will just be a wall of text, and people won’t really bother spending much time on it. That affects your SEO ranking. If you aren’t already using headers, then start as soon as possible.
4 – Improve the page loading speed
There are a few reasons why your page loading speed should be fast. Your ranking will be affected if Google recognizes that your page loading speed is low. Not only that, but it also affects the experience of visitors who are engaging with your content. The negative interactions aren’t also good for the website ranking. The page shouldn’t take more than 3 seconds to load, or prospects will abandon it, and almost 80% won’t return. If the speed is excellent, people will be back. Optimize your server response time and page loading speed. You can use free services online to test the speed of your website.
5 – Keywords are important
Prospects might never be able to find your website without keywords. That’s why they’re an essential part of your SEO strategy. Figure out the keywords customers would use to find your product or service and then implement them in your: image descriptions, content, emails, meta data, image descriptions, page titles, and URLs. You can start your research by using Google AdWords, or you can find other tools that work for you. Remember long-tail keywords tools, since overall, they have higher conversion rates.
6 – Use social media to grow your reach
Currently, one of the fastest-growing and effective elements of an SEO strategy is social media. This is because a lot of consumers are using social media platforms to engage with different brands. For instance, a significant percentage of people using social media visit Facebook looking for helpful content. Therefore, if you have your content on social media, you have a high chance of reaching new audiences, attracting potential customers, and creating great relationships with your customers. You can use it as a direct marketing tool by buying ads on different platforms.
7 – On-page SEO
On-page SEO is vital for your website’s success for several reasons. Therefore, if you’re aiming at increasing revenue, you have to focus on on-page techniques. Some of the reasons why it’s crucial include:
- Your site will be more user-friendly with on-page SEO.
- Search engines can index your pages faster.
- You can easily focus on the critical aspects of optimization, such as visuals.
Some of the steps involved in on-page SEO include: optimizing headings that have keywords, using easy-to-read URLs, creating unique title tags, and increasing the loading speed of your page.
8 – Optimize images
Images are an essential part of your website. However, they need to be properly optimized if you want them to help improve your SEO strategy. That includes different factors such as file size and format. Massive images can hinder the loading speed, and that can affect your website ranking. In order to optimize them, you need to either compress or resize them. Another way to use keywords effectively is by naming different images accordingly. Apply the keywords strategically on the titles and captions.
9 – Try to start blogging
Blogging is one of the most amazing tools for lead generation; hence it’s an excellent way to increase your business revenue. It’s also a great way to engage with people who visit your website. Blogging also plays a critical role in improving SEO rankings. If you want to drive more people to your website, you’re supposed to produce stellar content. That gives them a reason to stay on your page for long and also come back. Starting blogging is a great way to achieve this. Your daily traffic will increase if you’re able to attract a lot of faithful readers. Other things that will make your blogs more useful include better readability, keywords, and links too. All of that will increase your search engine ranking and consequently increase revenue.
10 – Create a multichannel approach
Effective marketing requires you to use a variety of different methods. Putting all your eggs in one traffic source isn’t a smart strategy. This is because if that one channel becomes less effective, it puts your entire business at risk. You can use different traffic channels alongside SEO. That enables you to get the results you need from existing campaigns while at the same time developing new streams of leads. While this will help to increase your traffic, you also need to update your SEO strategy continually.
11 – Fix broken links
You shouldn’t have to worry about broken links if you use authority websites for hyperlinks, but that doesn’t mean it can’t happen. Your SEO ranking can be affected by broken links. It doesn’t send a good message to your visitors when they click on a link, leading them to an invalid website. Outbound links from different websites also help with SEO ranking.
The success of modern businesses depends highly on SEO. It helps boost sales by increasing traffic, increases your site’s visibility online, and provides you with tools to increase conversion rates. If you want to increase revenue, the main things to focus on include:
- Using relevant keywords strategically.
- Creating good content.
- Improving on-page SEO.
- Using social media.
- Optimizing images.
- Using headers.
- Fixing broken links.
- Improving the loading speed.
- Creating a multichannel approach.
By developing a plan of action based on your specific industry and your prospective customers’ needs, you can position your business to enjoy success for many years to come.
Mike is a senior SEO strategist at Nine Peaks Media, a B2B SEO agency that helps SaaS, software, IT and technology companies rank on the first page of Google with effective content marketing strategies. Nine Peaks offers performance-based inbound marketing, conversion rate optimization and search engine marketing services.