App Store Optimization or ASO is the principal thing to understand when discussing mobile app search engine optimization. When Search Engine Optimization or SEO is done for mobile apps, it is sure to uplift mobile application downloads.
Mobile application pages usually do not appear in the search pages of Google in the manner web pages do. So how does a mobile app appear in the Google search index?
Microsite or landing page is the way to kick start.
Having a presence on the Web is the beginning stage in utilizing the traffic optimization for an application. The more subtleties a microsite has, it is even better to accompany a blog and a landing page, which is just better.
The more excellent permeability a landing page has, it appears in search engine queries that frequently relate to your application’s category, key phrases, and keywords. This would lead to more traffic and downloads over time.
So, here are probably the best practice SEO tips from the most notable specialists. These tips help expand the permeability of a mobile application on search engine spiders that help support mobile app downloads.
1) Follow Latent Semantic Indexing (LSI) methodology for keywords.
On-page SEO improvement with the significant arrangement of keywords present on a landing page or a microsite is pivotal for Google and its web indexing to know what catchphrases the microsite meant for app ranking. While the standard way is to utilize Google Keyword Planner to find the correct arrangement of search queries that identify with the app you plan to rank for, LSI keywords assume a significant part in the identification of a landing page in Google’s indexing lists.
LSI keywords are equivalents and firmly related words, and they assist Google with getting what’s going on with an app. For example, when clients are looking for the word ‘Vehicles,’ Google knows that users are looking for a vehicle, and this is where Google can tell from a site page’s LSI keywords whether it does justice or not.
Quest for a fundamental keyword related to an app in Google. Let say the application is an answer for individuals’ resting issues and the fundamental catchphrase to target for ‘Health Problems,’ and so there are three different ways to recognize LSI words.
When entering the keyword in Google search, the drop-down of related catchphrases are LSI phrases.
Google will feature the text with bold that is significant in the list items. So, when checking the outcomes, expect phrases like ‘health disorders’ in this case that are LSI words.
Right at the lower part of the search engine result page, Google features extra keywords that identify with the catchphrase, i.e. ‘how to be healthy?’, ‘how to remain fit?’, and so on.
While fusing watchwords in your greeting page or the microsite, guarantee it’s not with regards to the thickness or redundancy of the fundamental catchphrase. However, it likewise incorporates the LSI catchphrases. You can again compose blog entries that focus on the LSI watchwords.
2) Check for competitors when building site backlinks.
Building backlinks to the point of arrival on a mobile app or microsite is a fundamental SEO methodology to expand the search engine positioning of the application. The more sites on search engines connect to an application’s landing page, the higher an appraise on ranking in search results.
The initial step is to distinguish the rivals that have a lot of footholds and are well known in the application store analytics. When you are done distinguishing those, utilize backlinking tools like Cognitive SEO or ahrefs to search for the pages that connect back to the application that needs to be seen.
Simply filter through the significant websites or blogs that link back to the competitor application and keep in touch with the SEO team to consider having a backlink to your application as well on some blogs or websites with a top authority on Google. Give them a reason for why they should incorporate a backlink to your application, and when they do, you will begin to see the outcomes – traffic to your site page, downloads of your application, and a higher positioning for your catchphrases.
3) Reduce bounce rate by allowing users to hang in more
Google calculates two significant SEO parameters that influence its positioning – with the likes of users spending time on an app screen or web page and the bounce rate with which users quickly switch on to the competitors if they do not see any value. The higher the time spent by individuals on a page, the better its odds of positioning higher in search engine results lookup.
Google’s sole point is to assist users in landing up with important information as per their Google search query. They don’t need individuals just bouncing off from one web page to another, or one app to another, if in case they are not satisfied with the suitable outcome.
This occurs if the outcomes are not pertinent to the users. So the exciting challenge here is how to escalate the spent time of a user on a landing page or an app in particular?
The answer is simple. Talk about the application provisions, talk about the issues being addressed. In the first place, speak to the clients regarding the issues being proclaimed by users and, for instance, bent upon problems as soon as the landing page or landing page opens up.
Convince the user by depicting the way that it very well may be addressed and feature the numbers (advantage in days, rate, or some kind of a quantifiable measurement) or, at a significant level, how the issues can be tackled. Whenever you set up these two, start to discuss how an application tackles problems exhaustively.
This methodology assists with expanding the awareness and reach for a mobile application landing page or the microsite. Make no mistake about it, as Google considers it a pertinent outcome for the long-term pursuits to be performed, ultimately settling an app higher in positioning on SERPs.
Kosha Shah is a digital strategist at Technostacks Infotech, a top web, software, and mobile app development company in India, USA, and UK. She writes engaging blog topics for trends, mobile, and industry software news.