Press Releases

Writing an effective press release may not be the greatest struggle you face as a writer, but it does take a lot of strategic thinking and planning. Putting out your own word to the world requires great attention and you need to do it in the most correct way possible. In this article, we will be focusing on how to write an effective press release and their many aspects. What […]

Press releases have become the center of debates among webmasters and experts. It has no future, according to them. Where does this statement come from? Let’s investigate and find out if their claims are true. Are releases no longer a viable PR and marketing tool and are useless? What are Releases Today? Today, releases are still used and distributed across different channels. Marketers and PR professionals pitch a relevant story

First and foremost we offer some important theses: It should not be confused with the indexes that require special calculation according to the formula with the usual metrics. The share of mentions from the total number of publications on the market is just a percentage. Do not write it down under media efficiency indexes. If you are still counting AVE (Advertising Value Equivalent), please stop. There are 22 reasons for