“It’s much easier to grow your business by getting more traffic than by playing with your conversion rate.” – Szilágyi Balázs
This tool is not just used to find what is wrong with Magento websites but also to find ways on how to improve the existing system. The information that you get from analytics tool is a digital gold for Magento website or store owners.
Many of the Magento website owners must have tried to use Google Analytics but have failed to understand how it works or may have gotten overwhelmed by its vastness of features. No need to worry, this blog is written to guide you in simple terms and give you useful tips on how to make the most of Google analytics to optimize your eCommerce Magento website.
Table of Contents
Why Use Google Analytics?
Many of you already know the answer to this question but if you are not one of them then don’t worry; I am here to make you Mr. Smarty pants on Google Analytics. The Google Analytics helps you in understanding stats and information about the visitors coming to your Magento website. This tool not just gives you the basic information about the visitors but also their search and shopping habits.
Such type of information is priceless for store owners as they can give custom advertisements and offers to each of their users according to their website interaction history and give them a more personalized experience. Besides Google analytics’ data can also protect you from online referrer spam and other threats.
In this section, I’ll be discussing the basic features that you can use in Google Analytics. This section is more useful for Magento website owners who are new to Google Analytics.
This is one of the most basic yet very useful features of this tool. A big financial investment for any new startup is launching a marketing campaign. So you need to have proper information about how successful the campaign actually is going. But how will you find that out if you can’t distinguish between the organic clicks and PPC (Pay per click)?
You can create a separate URL of your Magento website for campaign sharing and use Google Analytics to measure the clicks generated from your marketing campaign. This feature will give you a clear statistics on how to well the marketing campaign works and what changes are needed in your marketing strategies if need be.
Bounce rate is a foe to every Magento website owner; the higher bounce rate is worse for any business. It is the percentage of visitors that get to your website’s landing page (the page that they come to by clicking on your shared link) but go back without engaging in any way. For instance, if they don’t go to next page or fill out the visitor’s form and just go back after reading the content of that page.
A general rule of thumb states that the bounce rate of 26-40% is considered fine while 41-55% is considered average. If your eCommerce Magento website has a bounce rate higher than 56% then you need to work on what is driving your potential customers away. A high bounce rate is often a sign of having weak content or poor website design. Google Analytics helps you to find these weak spots and make relevant corrections.
Annotation is a great feature in Google Analytics that tells you exactly how your website is doing and what is going on with your sales. Annotations are so powerful that they can even calculate your Magento website’s sales drop with respect to activities happening outside your website.
For instance, annotations will tell you that your sales dropped last month because the biggest competitor organized a one-week discount promotion.
Now let’s raise the bar a bit. Here I will talk about the more advanced tips and features that you can use in Google Analytics. I would try to cover in brief as many points as possible, to give you more tips in less time.
This term is mentioned before in this blog, but what is referrer spam. These types of spam attacks are used to manipulate your Magento website’s analytics data so that you will receive wrong statistics. This could mess up your calculations and in long run cost you a lot of money. There are many different methods to fight such spam attacks; some are more efficient than others. What I suggest is to use a tool called Referrer Spam Blocker.
eCommerce magento website Tracking
This tip is not as easy to set up as others mentioned in this blog but definitely worth it. You will need an excellent Magento Website Development Company. Using Google Tag Manager simplifies to implement eCommerce Tracking. This feature will give you a complete observation of how a website visitor is interacting with your eCommerce website. This is really important information to see how conversions are occurring on your Magento website and how to increase the conversion rate.
This is a two-step process; you need to first enable site search option in your Magento website for the site visitors. Now you can see how your users use the search box of your site. The most invaluable benefit of this feature is that it gives you the “Keywords” that people use to search for a particular product. Now when you have these keywords then you can optimize the product description and other content of your Magento website in such a way that they can be easily accessed by the users on your website as well as on Google.
Google Analytics gives you a clear list of which products are performing well on the basis of the sales that each product is making. You can reshelve the top products without running out and focus on why other products are not selling that much and try to improve.
Being an eCommerce store owner has millions of problems but Google Analytics can solve some of them and that too some important ones. If you decide to give Google Analytics a try after reading this blog then you should hire Magento web developer or go with a professional company that offers Magento website development services.