GIFs are one of the most unique and interesting forms of visual content. Think about the last time you came across a GIF. Didn’t you stop scrolling to take a look at what it was? I’m sure you did!
GIF stands for Graphics Interchange Format and was first introduced in 1987. However, the trend got increasingly popular in the past few years. Simply put, it is just a way to present a moving image.
The fact that it is not as time-consuming to watch as a video, yet more interesting than an static image is what makes it so popular.
GIFs were initially thought to be only for entertainment purposes like for sharing jokes and having a laugh.
But today, businesses are increasingly leveraging the power of GIFs for marketing. And the trend of sharing scientific GIFs has gotten even more attention after a few funny science GIFs went viral.
If you have been thinking about creating scientific GIFs for your business, you have landed at the right place.
In this guide, we’ll tell you exactly how you can create a science GIF customized for your business that will help you increase your brand awareness and generate more leads. So, read on to learn more.
Why Should you Create Scientific GIFs for your Business?
Here are a few reasons why you should be creating scientific GIFs for your business:
1. Create a Visual Representation of Data
Communicating science to the public can be really challenging. You cannot simply explain it with the help of complex graphs and scatter plots. Nor can you put out a 1-hour video about it.
GIFs can be your solution to this problem. Using scientific GIFs, you can represent complex data into an easy-to-understand visual format. For example, you can show varying trends in a scientific GIF. This wouldn’t have been possible using a static image.
For example, the following GIF by Nasa gives us an apt representation of temperature anomaly from 1980 to 2015.
2. Educate your Audience
Scientific GIFs can be extensively used for the top of the funnel content that can be used to educate your audience. If your audience can understand a complex concept using your science GIF, they would naturally be drawn towards your brand more than your competitors.
You can create and promote your science GIFs on social media or your blog to add value to your target customers. This can help you stand out from the competition.
3. Grab the Attention of New Leads for your Business
Lead generation is one of the topmost areas of concern for most businesses. How do you generate highly qualified leads and turn them into loyal customers? Science GIFs can play a major role in this.
For generating leads, grabbing the attention of your target audience is essential. You can use eye-catching and funny science GIFs for this.
While scrolling through their social media feed, users are more likely to give their attention to intriguing science GIFs, and this can be your first step in generating tons of leads for your business.
4. Create Engaging Content on your Blog
Creating engaging science GIFs can also help you with search engine rankings. If your blog posts are getting increased bounce rates and decreased dwell times, you should consider adding some fun GIFs.
Adding GIFs can instantly make your content look 10x more engaging, and thus, your website visitors will be hooked to your blog post till the end. This helps with increased Google rankings and improvement in your lead generation rates as well.
5. Increase Social Media Followers
As mentioned above, GIFs are those types of content formats that urge the user to stop while scrolling through their social media feed.
Most people cannot resist watching a GIF. Hence, if you keep posting super-fun GIFs in your social media accounts, you are bound to get an increased follower count.
6. Summarize your Videos
Videos are a massive part of any business’s content strategy. But the problem with videos is, not everyone would be patient enough to watch an entire video till the end. This problem can be solved by giving your users a gist of your videos through a GIF.
You can create science GIFs that summarize a long video into an easy-to-consume format. After watching the GIF, your users might be interested in watching the entire video. Hence, this ultimately helps with your content marketing.
7. Get a Chance to Go Viral
Every business wants their content to go viral and increase their brand awareness overnight. Unfortunately, there is no definite formula that can help you go viral. You can only experiment with different types of content and post the ones that are more likely to go viral.
GIFs are more likely to go viral than other content formats such as text-based posts or images. This is simply because they are way more engaging and thus are likely to be shared more often. So, creating science GIFs can be your chance to go viral on social media.
How to Create Scientific GIFs for your Business?
Now that you are convinced about how a science GIF can be potent and beneficial for your business, let’s look at how you can create one for your business:
1. Determine the Purpose of your Scientific GIF
Start by deciding on why you want to create the science GIF. There can be many reasons such as your increasing social media following, creating more engaging blog posts, generating more leads from your website visitors, convert more leads into customers, etc.
This step is essential because only if you know the purpose of your science GIF, you will be able to achieve the goal you want from your GIF.
For instance, if you want to create science GIFs to generate more leads, you can create your science GIFs based on the motive of attracting your target audience.
2. Decide the theme for your Scientific GIF (Adding a Graphical Abstract is A Huge Plus!)
Next, you can also decide on what will be the main topic or theme of your science GIF.
What topic will it be on? If you are creating science GIFs for your blog posts, their theme will be based on its topic.
If you want to create science GIFs for posting on your social media feed, then you can do in-depth research on your target audience.
Find out what topics or themes they would be interested in.
You can also research your competitors and try to find out the GIFs that they are posting. If you create GIFs on these topics, then your GIFs are more likely to resonate with your users.
You can also try to analyze your current content. Make a list of all the videos and presentations that have been shared a lot.
You can create GIFs from this content. Repurposing your content into GIFs can be an effective way to engage your users.
If you can find a graphical abstract for your science GIF, that’d be excellent!
Because graphical abstracts are used in scientific subjects. They will make your creative look more concrete, engaging and thought-provoking.
3. Create your Scientific GIF
Once you have decided on the objective and the topic for your scientific GIF, you can start creating it. And it is not as tough as you think! You can take the help of apps and tools for creating scientific GIFs.
Create a Scientific GIF from a Series of Images
If you have a set of images, you can easily create science GIFs from them. You can also take a series of screenshots and make a GIF out of it. Another way is to design a series of science graphics using tools such as Canva and convert them into a GIF.
For turning these series of images into GIFs, you can use free websites or mobile apps. Here are some of the tools that you can use for creating a science GIF:
- Giffing tool
You can also use some of these mobile apps for creating science GIFs for your business:
- Giphy apps
- PicsArt GIF
These apps and tools are pretty intuitive, and you can easily create science GIFs within minutes.
Create Science GIFs from Videos
Converting a video into a GIF is also a great way to create entertaining and educational science GIFs. For converting a video into a GIF, you can again make use of various easy-to-use tools. Here’s a list of video to GIF converter tools that you can use:
- Freemore Video to GIF Converter
- Wondershare Filmora
- Giphy GIF Maker
4. Promote your GIF on all possible platforms
Finally, the most crucial part – promote your GIF on all possible channels. You can promote it primarily on your social media, blog, and even on your email lists.
Embed it on your home page, share it extensively on social media, use it for creating contests, you can experiment with your GIF in various ways.
Start Creating Science GIFs for your Business
There you have it! The easiest way to create scientific GIFs for your business and the tons of ways in which doing so can benefit your business. So, start working on your GIFs right away, and within no time, you’ll find an increase in your brand awareness.
Fabricio Pamplona is the founder of Mind the Graph – a tool used by over 400K users in 60 countries and it is a solid online graphical abstract maker. He has a Ph.D. and solid scientific background in Psychopharmacology
and experience as a Guest Researcher at the Max Planck Institute of Psychiatry (Germany) and Researcher in D’Or Institute for Research and Education (IDOR, Brazil). Fabricio holds over 2500 citations in Google Scholar. He has 10 years of experience in small innovative businesses, with relevant experience in product design and innovation management. Connect with him on LinkedIn – Fabricio Pamplona.