8 Metrics Every Digital Marketing Manager need to Track


We all need to know constantly monitor several factors to see how are our marketing efforts paying off. How successful are they? Do they require investment or better analysis to provide better ROI? These simple questions tend to become very puzzling for marketers. Do you think that running an ad campaign from which people are … Read more

Evolution of eCommerce In the Modern World

Evolution of eCommerce In the modern world

With the advent of E-commerce, an evolution took place in the retail sector. One needs to know how this came to be and what it means in today’s world. E-commerce has seen advancements in payments technology, computing and mobility which have changed the face of it from what it was earlier. To understand the developments … Read more