Have you ever heard about the integrated CRM system? Do you use it in your everyday business operations? Can you list out – What are the third party applications do you integrate in your business CRM solution? Does the integrated CRM system helping your business to run the operations smoothly? Yes or no?
I guess, the majority of businesses possess a simple question – Why should I adopt the integrated CRM solutions? What are the benefits of using it and what kind of business applications do I need to integrate in my current CRM system?
Here are the answers for all your questions:
Primarily, it is really a cumbersome and expensive task for businesses of all sizes to invest in the different types of software’s and solutions in order to run your business successfully and efficiently. Additionally, by investing your money on the various business applications can lead your business to misuse the confidential business data which can ultimately result in taking the inaccurate business decisions.
However, by adopting the integrated CRM solution, businesses can make the informed business decisions quickly and fastly. Moreover, from the valuable business data, you can generate the analyzed sales reports, customer reports, and financial reports etc. This can help your business in showing how your company has been performing and which areas do your business needs an improvement.
Further, by incorporating the multiple business applications in CRM system can help your business in improving the work productivity within the organization, increasing the profitability, reducing the data duplication, and managing the new sales opportunities in a better way.
Besides, the integrated CRM system offers several unique benefits to the businesses. Here are a few:
1. Improved Business Functionality
The integrated solution of the enterprise software with CRM can help your business to perform the different kinds of tasks easily. This can also help the various departments within your business organization to easily view, access, and share the data or documents from the centralized CRM database as well as the integrated solution highly benefits businesses in minimizing the data duplication, providing of an improvised version to manage the quotes, and accurately collecting the CRM data and increasing the data visibility.
2. Develop a Comprehensive Approach Towards Customer Management
By using of an integrated CRM and Enterprise solution, your business can develop a comprehensive approach towards the customer management which can result in gaining deeper insights about the prospect’s likes, dislikes, interests, needs, preferences, tastes, online behavior, purchase history, personal information, browsing history, and contact details. You can use this information to easily analyze and display the complete customer details on a single CRM dashboard as well as make forecasts about the future events and solve business related problems.
3. Easy to Implement
Investing and implementing your money on new CRM systems’ is always a risky job for businesses as they need to train the employees in order to make them adapt to the system. It is also really a time consuming and expensive process for businesses. However, the adoption of the integrated solution has proven to be more economical for businesses as it can help you to reduce the cost of your employee’s training, and at the same time it will be an easy task for your employees to learn and adopt the solution in everyday business operations.
4. Provide Accurate Metrics
The usage of the integrated CRM system can offer your business with accurate metrics. The customer data obtained through the integrated solution can be easily tracked and monitored throughout the entire customer lifecycle, and as well as visualize the 360 degree customer data view across all the departments such as sales, marketing, HR operations, IT, and customer service. This accurate customer metrics can help your business to make quick business decisions and to decide the future business plans.
Besides, you can even combine the other third party applications in the integrated CRM system such as Google Contacts, Calendars, marketing automation software etc. But, before adopting the integrated solution, it is always better to develop a better understanding of how it can benefit your business.
Read the article? Did you get an idea on how an integrated system can help your business to run the operations smoothly and efficiently? What are you waiting for? Invest your money on the integrated CRM solution today for increased business revenue and profits.
Emma James is a freelance content writer at SutiCRM, who frequently blogs on Business, Marketing, Sales, ERP and SaaS trends.