Creating an app takes time and effort, but if your app doesn’t engage users at the rate you expect it to, it is frustrating. According to research, about 70% of people quit within a month after using a new app. Only some can cross a few months, but eventually, they also disappear.
All you need to do is create some perfect strategies and provide benefits to drive engagement for your app. These 10 tips for user engagement will help you improve the stats for your app.
Make The App Store Listing Appealing
Before starting your app, you should take time and think about why people will use your app and what are the benefits of it. So, it will be much better if you check out featured apps and competitors. There are some app testers that will help you fix the app store listing. You should make a website for your app to interact with more users. Website Design Denver will help you make a perfect website for your app.
An app store listing plays a vital role in getting users for your app. Many apps struggle to reach users, and they fail to provide user benefits. Always focus on the benefits and value of the app, not features.
Help Users with Onboarding
The majority of users try out different apps and end up within three to seven days. For decent apps, people stop using them in a week or so. To get users attached to your app, you need to make your app more appealing for them.
If people are not familiar with your app, you need to create a free trial to explain how this works for them. Focus on the benefits and make the app easier to understand for the users. Don’t write dense texts or text screenshots. Instead, use a better and simple illustration to make your point.
Give Them Access Before They Buy
It will be challenging to attract users to your app if it requires login or information before they can access it. Instead, let users feel comfortable visiting your app and show off the importance of your app.
If they have understood and want to use your app, then you can ask them the sign-up information or create an account option. This will help users to get other paid options and a subscription whenever it’s necessary for them.
Apply Best Rules For App Permission Requests
It’s essential to keep app permission detailed and straightforward for users. Otherwise, complicated and complex questions or text can lead users to uninstall your app.
You need to focus on improving app permission requests to ensure that you don’t scare users. When you have identified user permissions for your app, you need to explain the benefits of approving the request to users. Also, you can add a live chat assistant in your app where customers can interact and question about their needs. Keep the app’s sound, language, messaging, and timing simple and efficient. If users accidentally or purposely reject your app’s permissions, don’t scare them;instead, explain the importance. This will help build trust between you and your users.
Make Your App Fast and Reliable
In this era, people have many options for choosing the best. If your app is slow and poor, people will not pay a visit or even uninstall it.
Make your app-loading screen fast and smooth. You need to make sure it’s entirely bug or error-free. If your app is slow, you will lose users and also money. Studies show that 1s delay in apps can reduce 7% of user engagement. So, your app needs to be fast and efficient to use, or it will be abandoned in a matter of minutes.
Don’t Forget About Push Notifications
Users often forget or don’t use the app just like the first day of install, and eventually, they forget about it. This can lead them to remove or uninstall the app. So, you should push relevant notifications to draw the attention of users to your app.
Remember, the notification should be relevant as per user interest. Too many notifications can also disturb users, and that will lead them to remove the app. So, you need to be selective and maintain time to target devices to send a notification about new features.
Go Deep with Deep Linking
SMS or push is a very successful way to deep link in your app. Deep linking provides users with an invitation to an app or to a part of an app. Basically, deep linking opens ways for the creator of the app to reach links that lead consumers more efficiently. So don’t hesitate while going deep with the deep linking of your app.
Make it Easy to Contact You
Feedback and rating are important for your app to generate more engagement. To maintain a good review in the app store, you should get specific questions of users and line them directly to customer support to solve their issue. If you are not available, then send users an automated text and address the app problem in a short time.
Send a welcome email to new users. This will help to build a good relationship with your customer as well as they will understand further actions. Try to reach new features to your new customers through email. This would help them to know about it even if they didn’t notice it.
Keep Your App Up to Date
Updated apps are essential for user experience. Regular updates within new and exciting features can drag users to visit your website out of curiosity. It’s critical to check customer feedback and analytics regarding your app. This will help you to improve and establish what your app needs to add or update to address the needs of users.
Updated apps in the latest trend can gain more active users in your app. You also need to study market value and check out what competitors are doing in order to stay top in the relevant app list.
Create an Experience
Think about the benefits and experiences people go through before making an app. Apps are now playing a vital role in our daily lives. People use apps as per their needs. The design of the app should be as user-friendly as possible. You have to ensure the users get the best experience out of your app. This will lead them to give your app good ratings and reviews.
Indeed, you can’t make the perfect app on the first try, but you can improve and keep updating the app according to the users’ feedback. Always know what your audience prefers in your app. Each update of the app can increase or decrease engagement. So be cautious when changing something or discarding any features of the app.
Chris Mcdonald has been the lead news writer at complete connection. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. Chris is also an author of tech blog Area19delegate. He likes spending his time with family, studying martial arts and plucking fat bass guitar strings.
1 thought on “10 Strategies to Increase User Engagement for Your App”
A great piece that sheds much needed light on emerging technology and its impact on business as there are many new details you posted here. Sometimes it is not so easy to build Top mobile app development in 2020 or top Web application development for mobile app and mobile development without custom knowledge; here you need proper development skills and experience. However, the details you mention here would be very much helpful for the beginner.