11 Sales Automation Tools to Boost Businesses and Marketers

Traditional marketing can be a slew of repetitive tasks often punctuated with celebratory remarks whenever a sale is made. It’s easy to feel like you are just running in circles. But with all the tools available today, there are ways to automate the process of making sales and freeing up your time so that you can focus on other aspects of your business.

Automation does not necessarily have to be difficult and costly, and often, you only need to know the tools that you need. The automation process is a lot simpler than it may seem, especially when you’re just getting started. If you’re wondering how to automate your marketing, here are ten sales automation tools that are making the rounds in the market today:


They have recently renamed our company from Prospect.io to Overloop. . This software basically automates the prospecting phase. It gives you tools that speed up the entire prospecting process without compromising the quality and integrity of your list, and ultimately creates campaigns that practically automate outbound email marketing. It also lets you track the performance of your campaign and see if it meets your sales goals. In other words, it can be used for lead generation, list building, and email outreach.

The pricing plan for Overloop includes all features, such as unlimited storage space and bandwidth, for $99 per month.


If you’re looking for a way to automate your email marketing, ContactOut may be a good option for you. With the ContactOut email finder, you can quickly and easily build up a list of potential customers to contact. Once you have your list, creating an email campaign is a breeze. You can create templates and schedule follow-up emails with just a few clicks. And if you need to track which emails have been opened and which haven’t, ContactOut has you covered there too. All in all, it’s a great tool to help make your email marketing efforts as easy and effective as possible.

This is the perfect way to get started with marketing on your own. You can try most if not all of the features without investing any money at once!  The free plan gives you a good idea of what this tool can do, but if your work requires more power or features than the one offered in their beginner package they have an upgrade available for purchase too.


This is a powerful research tool for finding out more about your prospects. You can use it to gather data on their industry, location and so much more. This tool has an entire collection of features that make it go beyond mere prospecting including data management, demand generation, sales generation, and bespoke data solutions.

The free trial includes all of these professional features! It’s like you’re getting an entire marketing package for yourself, with everything that goes into making a successful company.  Whether you’re an entrepreneur just starting out, or a seasoned business owner looking to improve your marketing efforts, ZoomInfo can be a great solution.

Campaign Monitor

This email marketing tool allows you to create, send and track your emails with ease. It provides customizable email templates that are optimized for mobile and an easy-to-use drag-and-drop email builder. The design interface is easy on the eyes too!

Campaign Monitor offers a pricing plan that scales depending on the number of subscribers you have. With the free trial, you can easily test out all of these features and see if this tool is a good fit for your email marketing needs. So why not give it a try today?


This is a great email marketing tool that also allows you to create, send, track your emails, and even completely automate your campaign. It also comes with audience management tools and analytics that provide comprehensive insights that will help you get better results.

Mailchimp pricing plans are affordable and customizable, making them perfect for any business or organization. Whether you need to send a few hundred emails or a few million, Mailchimp has a pricing plan that will fit your needs. Plus, all of their plans include access to the powerful Mailchimp automation tools that can help you grow your business.

Zoho Campaigns

This lets you create custom responsive email designs that are guaranteed to be delivered straight to your prospect’s inbox, all of which can be done through a drag-and-drop editor. It is a complete toolkit that aims to deliver what they call contextually-driven marketing. This is the perfect tool for small businesses that need to manage leads, email campaigns as well as sales automation in one place. You can easily set up custom emails with ZAP or Zapier’s help!

Zoho offers several pricing options for businesses of different sizes and for agencies.  The free plan includes all the basic features, but if you need more power or customization options, they also have a paid plan that offers access to premium tools and support. Overall, Zoho Campaigns is a great choice for any business looking to improve their email marketing efforts!

Salesforce Sales Cloud Email Service

This one is an all-in-one solution for email marketing with sales force automation features that you can use to boost your sales. It includes lead scoring, a variety of templates and automated email campaigns that you can personalize with customer data from the Salesforce database to create customized emails for every stage in the buyer’s journey.

Salesforce pricing plan offers different options for users with different needs. There is a free plan for small businesses and a paid plan for larger businesses. The paid plan offers more features and storage space. There is also a pricing plan for nonprofit organizations.


This is the ultimate sales automation tool for your phone. It features a massive database complete with verified B2B leads across a variety of industries. It also provides you with the means to engage and convert your prospects, effectively turning them into customers through highly customized emails. All you need to do is set up a number of automated notifications and wait for leads to come in!

If you’re looking for a reliable, affordable car detailing service, Autoklose is definitely worth checking out. They offer a variety of pricing plans to fit your needs, and all of their services are backed by a 100% satisfaction guarantee.


This marketing platform from Adobe provides marketing automation  but also has a CRM that will help you get to know your leads and potential customers better. It provides behavior tracking that allows you to make more meaningful engagements with your prospects, as well as scalable automated email marketing campaigns. This tool puts plenty of focus on behavioral data, well-designed and intricate engagement flows, and artificial intelligence to identify opportunities, engage your prospects, and drive more sales.

Marketo offers tiered pricing plans for its marketing automation software, starting at $600/month for the “Lite” plan.  If you need more power or customization options, they also have a paid plan that comes with access to premium tools and support. Overall, Marketo is a great choice for any business looking to improve their email marketing efforts! All of Marketo’s pricing plans also come with a 14-day free trial.


A tool for salespeople who want to automate their work without sacrificing quality in any way whatsoever — it’s not just about sending out bulk emails but ensuring the right message is being sent to the right people. In spite of its name, this tool goes beyond mere outreach but instead provides a platform that covers the entire sales process. All the while, it provides you analytics and insights that lets you further optimize engagement.

Outreach pricing is based on the number of email contacts you have. The more contacts you have, the more you pay. Outreach also offers a free trial so you can test out the software before you buy it. Overall, Outreach is a great choice for any business looking to improve their email marketing efforts!


If you’re looking for a tool that will help your sales team work more efficiently, then look no further than Mattermark — this is the ultimate CRM with an AI assistant to guide you through all of the possibilities and opportunities! It utilizes machine learning in combination with web crawlers and primary sources of data to extract data that you can use to find opportunities.

Mattermark offers a subscription pricing plan for businesses of all sizes. They also offer a free trial so you can test it out and see if it’s right for your business before you commit. So, if you’re looking to automate your sales process, then Mattermark is the tool for you!

Why automate your sales process?

Running marketing campaigns is getting more complex each day.  Sales automation tools help with all the small tasks and let sales teams focus their attention away from repetitive clerical work and towards actually making sales.

The steady growth of artificial intelligence technology also makes automation a more feasible alternative to delegating mundane administrative tasks to additional personnel. It should be noted, though, that AI assistants will not replace humans but they will make our jobs easier by providing us with all of the information we need in a fraction of the time that it would take us to collect it on our own.

The benefits of sales automation

Sales automation, undoubtedly, makes the whole sales process a lot easier. It lets you reallocate your resources on more important matters, which is actually selling what it is that you offer. Overall, it makes you more productive without spending a lot of money on delegation. It helps you to keep in touch with your leads, reminding them to follow up on the leads that are still hot and those that have gone cold. It can also help you track which salesperson is doing a better job at closing deals, allowing you to reward them accordingly.

There are plenty of tools that can be good substitutes for the one you are using now. But keep in mind that each of these tools has its own strengths and weaknesses, just like the one you’re currently using. Make sure to choose one that will work best for your business and not just because it’s a powerful tool or cheap. Keep in mind that even if you have no sales experience at all, there are still ways to make this process easier on yourself.

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